- Drive the communication marketing strategy and execution of campaigns.
- Create briefs to communicate to digital creative teams to design content and communication templates, develop images, content, promos, social posts and landing pages for email marketing campaigns.
- Partners with SMS/MMS vendor to design SMS/mms and communication templates, develop content, promos, and landing pages for SMS/mms marketing campaigns. Develop quality, full lifecycle programs that are relevant and appealing to target audience.
- Develop and analyze key marketing metrics to ensure campaigns meet revenue and acquisition cost goals.
- Formulate and execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion.
- Facilitates cross-functional collaboration with Creative Director, Website Content Manager/Agency, Social Media team, CRM manager, and Channel Segmentation to align efforts and promotional calendar, including new product launches and product-focused content.
- Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc.
- Collaborate closely with the Brand, Digital Marketing for direction and execution, Guidance on Analytical needs, IT, Customer Service for any consumer impacts, Channel alignment on promotion and pricing, and Creative departments.
- Key contributor in helping drive best practices and knowledge sharing across the teams
- Bachelor's Degree in eCommerce, Marketing, Advertising, or Business Administration or equivalent experience required
- 3+ years experience managing marketing promotional campaigns across channels
- Clear understanding of marketing metrics and expertise in A/B testing and ROI analysis.
- Previous SMS/MMS marketing experience using SMS/MMS for promotions and customer support services.
- Knowledge of online A/B testing tools a plus: Optimizely, Kibo/Monetate, or others.
- Program and Project Management experience.
- Expert knowledge of email best practices including targeted lists, subject lines, messaging, and deliverability.
- Experience building business requirements for list segmentation, workflows and triggered events.
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Communications Marketing Associate - North Olmsted, United States - Fortune Brands
Description
Company DescriptionAt Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here
Job Description
Responsible for developing and executing direct consumer marketing emails and SMS programs to include promotions, triggers, segmentation, revenue, and LTV while developing a sustainable growth model across Fortune Brands. This role will include growth strategy, planning, execution, analysis, reporting, and optimization. As a communications manager, you will be responsible for engaging our target audience, driving conversions, and maximizing customer retention. You will collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to deliver compelling marketing promotional campaigns that align with the overall brand marketing strategy.
What You'll Do
What You'll Bring
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.
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