Senior Manager, Insights - Cambridge

Only for registered members Cambridge, United States

2 weeks ago

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Job summary

This role drives customer market and competitive insights to shape brand strategy inform launch planning and guide key commercial decisions You'll partner closely with marketing and commercial leaders to deliver clear actionable intelligence that supports a data-driven go-to-market approach.
This involves acting as a strategic partner to marketing supplying the insights needed to refine brand strategy anticipate market shifts and prioritize opportunities Designing executing modern market research approaches integrating diverse data sources crafting insights informing business direction bringing forward clear customer perspectives helping shape messaging positioning overall commercial planning supporting development dashboards reporting tools analytics frameworks communicating trends performance senior leadership contributing long-range planning efforts defining learning agendas budget needs strategic initiatives partnering cross-functionally identifying critical business questions delivering analytic recommendations addressing them.


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