- Develop and execute a comprehensive carrier marketing strategy that aligns with the overall marketing strategy and company objectives.
- Develop product positioning and ensure messaging differentiates products in the market.
- Responsible for strategy and management of the marketing programs that drive demand for commercial products sold through the carrier sales team.
- Work with the broader marketing team to build the strategy and management of the marketing programs that improve customer experience and loyalty and reduce churn.
- Communicate the value proposition of the products to the Consolidated carrier sales team and their customers, and ensure sales tools are in place that support the selling process.
- Ensure our customers and prospects are aware of new products, as well as product upgrades or changes.
- Serve as the expert on the carrier community, including how they select and position providers for potential sales.
- Maintain a thorough understanding of carrier market and key players.
Senior Product Marketing Specialist - Columbus Grove, United States - Consolidated Communications Enterprise Services, I
4 weeks ago
Description
Major Duties Classification:
Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area.
From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people and enriching how they work and live.
You will be a part of this exciting time in our company's history and the regions we serve. Our team of 3,200 is dedicated to doing more for our customers.We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service.
The Senior Product Marketing Specialist will report to the Director of Product Marketing within the broader corporate Marketing team.This role will lead the carrier marketing strategy and product marketing implementation with the Sales Leadership team, Product and external marketing agencies as needed.
Responsibilities StrategyHelp develop and maintain personas for the various types of carrier customers and help sales identify and build messaging appropriate for Consolidated's carrier strategy.
Demand generationIncludes ongoing direct communications, as well as developing internal reference documents, customer collateral, email notifications and e-newsletter content, social media posts, etc.
Market profileKey Deliverables:
Carrier-specific strategic marketing plans Product marketing for our network and data services Sales presentations on product, company value proposition, and competition Marketing performance reporting Product/network FAQs for carrier sales reps and customers Case study and testimonial write-ups SEO-optimized website content, campaign landing pages Market research, analysis Event strategy, on-site brand presence/mess