Marketing Manager - Exton - Bender, Inc

Description

Behind every life-saving solution is a team that cares. 

About Bender

For over 80 years, Bender has been a market leader in providing electrical safety equipment to industries worldwide. Our wide portfolio of cutting-edge products ensures that people, equipment, and facilities worldwide are protected with the latest in electrical safety technology. Our worldwide network of over 70 offices, representatives, and partners offers comprehensive product, application, and technical support. 

Bender's core competence is electrical safety. With expertise in virtually every industry, Bender provides both the products and knowledge to meet the demands for customer-specific solutions. Always on the cutting edge, our portfolio of electrical safety solutions focuses on a wide range of industries, from mainstay industries such as hospitals, mining, and manufacturing to newly developed industries such as solar, wind, and electric vehicles. Our ongoing research and development in virtually all industries ensures that no matter the application, you can count on Bender to be your partner in electrical safety. 

Benefits 

At Bender Inc., we take care of our people. We know that great benefits make a difference, so we cover 100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families. We also offer: 

• Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA.
• Dental and Vision Insurance
• Short-Term and Long-Term Disability
• Health Care and Dependent Care Spending Account (FSA)
• Life Insurance (with optional upgrades)
• 401(k) Plan with 3% Safe Harbor Contribution
• Employee Assistance Program
• Generous PTO, Vacation and 12 paid Holidays
• Paid Maternity/Parental Leave
• Flexible Work Schedules 

Main Duties and Responsibilities: The Marketing Manager will lead our marketing department and drive initiatives that support business growth, brand awareness, and client engagement. This role oversees the marketing team, manages external relationships, and contributes to the development and execution of marketing strategies.

• Lead and manage all employees within the marketing department, including hiring, performance management, and professional development.
• Demonstrate a commitment to self-development and team development, building long-term capability and competency across the department.
• Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts.
• Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging.
• Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives.
• Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products.
• Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results.
• Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities.
• Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals.
• Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives.

Cross-Functional Collaboration and Content Development:

• Partner with internal departments and personnel to create and distribute a wide range of marketing and sales support materials, including press releases, promotional content, webinars, brochures, and Salesforce communication.
• Ensure all external-facing content is current and aligned with evolving sales strategies and corporate identity.
• Hold regular meetings with account managers to review pipeline performance, address challenges, and provide training to maintain high team standards.
• Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making.

Market Research and Digital Strategy:

• Conduct market research and competitor research to identify new opportunities, support forecasting, and inform go-to-market strategies in collaboration with Sales and Product Management.
• Lead digital marketing efforts across social media platforms (LinkedIn, Facebook, Twitter), website content, and online advertising, including coordination with external agencies.
• Oversee the creation of marketing videos and electronic media to support brand engagement.
• Use analytic tools to track performance, extract insights, and adjust digital strategies to optimize lead generation and customer engagement.
• Track marketing ROI and performance across channels, making timely adjustments to improve effectiveness and support business growth.
• Leverage AI-powered marketing tools and analytics platforms to enhance decision-making, automate workflows, personalize customer engagement, and optimize performance across campaign management, content creation, digital strategy, and cross-functional collaboration.
• Manage website content via web content management system (WCM) and advertisement design; manages US and Canada tasks, secondary support for Latin America content.

*Other duties and responsibilities may be assigned by the supervisor as necessary.

Educational and Experience Requirements

• Bachelor's degree in business, marketing, communications, or related field
• Experience in Marketing and running a marketing team
• Proven marketing campaign experience
• Understanding of digital marketing channels and corresponding KPI
• Strong project management skillset; highly organized with careful attention to detail
• Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations
• Strong copywriting skills
• Attention to detail
• Ability to work and influence cross-functionality
• Excellent verbal and written communication skills
• Proficiency with the following programs and tools:
• Adobe content creation software, including Photoshop, InDesign, Illustrator, etc.
• Salesforce or equivalent Customer Relationship Management (CRM) solutions
• Microsoft Office suite (Word, Excel, PowerPoint)

Preferred Qualifications

• Strong technical aptitude with the ability to understand and communicate complex product applications
• Ability to independently draft, review, and correct technical marketing content with minimal reliance on subject matter experts
• Background in engineering or electrical technology (e.g., degree or hands-on experience)

Other Requirements

• Customer oriented
• High energy / motivated personality
• Ability to multitask
• Willingness to learn new things
• Ability to work with a team
• Highest moral and ethical standards
• Confidentiality is extremely important

Physical & Cognitive Demands

• Sitting for extended periods of time, some walking and standing
• Frequent operation and use of computer
• Occasional lifting and moving of 10-45 pounds
• Occasional stooping, bending, crouching, reaching or crawling
• Position requires manual dexterity and the ability to use hands/fingers, touch and feel
• Specific vision abilities include close vision, distance vision, depth perception and ability to adjust focus
• Capable of adequate judgement, decision making, reasoning, comprehension, strong English written and verbal communication and stress control.
• Incumbent must have the ability to count accurately, add, subtract, multiply, divide and record, balance and check results for accuracy.
• Must be able to understand and follow basic English instructions and guidelines, complete routine paperwork, as well as prioritize work schedule

Work Environment

• This position operates in a typical office environment.
• Employees will encounter average indoor conditions and noise.

The above statements and information above outline the general nature and level of work expected in this role. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. This job description is subject to modifications or adjustments as needed, including reasonable accommodations for individuals with disabilities, in accordance with the Americans with Disabilities Act (ADA). Essential job functions must be performed with or without accommodation, and employees who require assistance may request reasonable accommodations under the ADA. Additionally, all employees must adhere to Bender Inc. Safety Policies and Procedures and safety requirements set by our customers where applicable. 

We are an Equal Opportunity Employer. 

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