Growth Marketing Analyst - Milpitas, United States - PayActiv Inc

Description

Payactiv is seeking a Growth Marketing Alalyst based out of our Corporate office.

As a Growth Marketing Analyst, you will participate in developing, planning, and implementing targeted go-to-market plans to build brand awareness and generate and nurture leads from the sales and marketing funnel.

What you will do...Leverage digital platforms to automate marketing activities and determine the most effective points of interaction (POI) for marketing campaigns.

Utilize Customer Relationship Management (CRM) systems, customer information, and marketing automation platforms like Marketo, Eloqua, Pardot, HubSpot, and others to create and deploy effective marketing campaigns.

Monitor campaigns and create insightful reporting and analytics to evaluate outcomes. Support the creative development of content and communications to support demand generation campaigns and develop customer engagement. >What you need...2-4 years experience working in growth strategy or growth marketing roles, particularly for B2B audiences.

A strong understanding of different marketing tools (including, Hubspot, MoEngage, Google Analytics, and Landing Pages) what their role is, and available formats to produce.

Experience in writing strong strategic briefs based on insights, with clear executional direction on what's required to deliver.
Confident working with a range of senior stakeholders across teams.
Passionate about using data to inform and improve programs of workBachelor's Degree or equivalent experience in Marketing or a related field>$85,000 - $95,000 a year