Analyst, Marketing Science - New York, United States - annalect

    annalect
    annalect New York, United States

    2 weeks ago

    Default job background
    Full time
    Description

    Job Description

    Overview

    The Company:

    Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

    Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

    Analyst, Marketing Science

    As an Analyst on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client's business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions.

    Qualifications

    Relevant Internship Experience: Preferably in media & marketing analytics.

    Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.

    Desired Technical Skills:

  • Strong proficiency with MS Excel, PowerPoint are a must

    • The following are tools that will be used, nice to have:

  • Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
  • Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
  • Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
  • Cross-media brand lift research (Kantar, Lucid, etc.)
  • Data visualization tools such as Tableau, Datorama, Alteryx
  • Advanced analytics software package: SQL, R, Python or other
    • Responsibilities

    Areas of Responsibility

  • Client Relationship Management, Growth & Retention: Client Presentation - Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities.
  • Team Operations : Collaboration - Connect across planning, investment, and technology teams to ensure holistic understanding of data. Management experience needed.
  • Audience Discovery & Strategy : Data Analysis - Become more seasoned in audience definition, creation and strategy using multiple data sources.

    • Measurement & Reporting

  • Measurement: Develop breadth of knowledge measurement strategy, frameworks and technology (MMM/MTA).
  • Benchmarks & Goals: Set benchmarks and targets based on historical campaign data.
  • Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives.
  • Insights: Hone the ability to know what an insight is and developing them for the campaigns.

    • Data Strategy & Technology

  • Data Technology Utilization: Manage your team to oversee automation and improve processes for efficiencies.
  • Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis.
  • Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker.
  • Ad Operations: Apply advanced understanding of Ad Operations and QA procedures.

    • Compensation Range: $34,000 - $65,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

    Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.