Marketing Operations Lead - Boston
1 month ago

Job summary
We're looking for a Marketing Operations Lead to build and scale the B2B marketing architecture at Lovable.The core focus is leveraging deep expertise in HubSpot and automation tools to create clean,
measurable,and integrated processes that drive the entire customer journey,following awareness to paid user.
Responsibilities
- Build Lovable's B2B marketing architecture from the ground up ensuring connectivity and measurement across inbound,outbound,and partner channels.
- Earn all touchpoints of the prosumer journey from awareness to trial to paid user are captured and measured to understand efficacy of paid organic social direct and referral channels.
- Manage campaign operational setup and tracking with checks across email,paid channels,and events in Hubspot.
Job description
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