Manager, Category and Shopper Development - Boston, United States - J.D. Irving

J.D. Irving Boston, United States

3 weeks ago

Description

** Manager, Category and Shopper Development**

****

New **MANAGER, CATEGORY AND SHOPPER DEVELOPMENT (CSD)

REMOTE

Preferred locations:**

Boston, MA The **Manager, Category and Shopper Development (CSD)** will be responsible for accelerating category and growth by leveraging category/shopper insights and category management best practices. A successful Manager, CSD will build strong, collaborative relationships at the customer and will be viewed as an invaluable category advisor. Key responsibilities include category/shopper thought leadership plans, 5P best practice execution for bricks and mortar and online, standardized and ad hoc reporting, analytics, business reviews and collaborative category planning. The Manager, CSD will create and deliver persuasive insight-led selling stories which link to the retailers objectives and strategies - resulting in business wins.

Philadelphia, PA

Pittsburgh, PA

Charlotte, NC

Baltimore, MD

**Manage category leadership functions for assigned customers**

Be the expert in the retailers objectives, strategies, and most valuable shopper

Establish strong, multi-functional working relationships with the customer based on mutual trust and integrity

Lead category and shopper discussions with customer

Develops and delivers insight-led customer presentations

Present strategic and tactical recommendations on the 5Ps to improve category and brand performance

Lead and implement strategic category management initiatives which deliver tangible wins

Lead joint business planning (JBP) analytics, as requested

Assist Director of Business Development on sales calls

**Category and shopper analysis**

Proactively develops brand and category analytics for the customer team

Generates most valuable shopper analytics and insights utilizing customer data, syndicated data, and other research

Identifies business growth opportunities

Develops insight-led responses to competitive actions to achieve favorable outcomes

**CLP & 5P best practices deployment**

Understands a customer's 5P strategy by format for bricks and mortar and online, and how to influence category and brand decisions

Achieves brand plan, playbook principles, and market share objectives at the customer utilizing insights, market data, and customer data

Customizes CLP and 5P playbook to the customer and their shopper target

Manages 5P tactic mix improve profitability and achieve financial targets

Leads category management planning utilizing the 8-step process and best practices

**Strategic Account Planning (SAP)**

Co-leads strategic account planning (SAP) process with the Business Development Director, identifying customer growth objectives and business solutions that unite retailer and Irving strategies

Develops assortment, merchandising, pricing, promotion tactics and plans

Collaborates with account directors and shopper marketing manager to deliver an implementation calendar for category leadership plan (CLP) activation

Supports new item plans from a category perspective

**Requirements:**

Bachelors Degree in Business Administration or Marketing or related field

Minimum 3 years of Category Management, Sales, or Trade Marketing experience

Consumer Packaged Goods experience is preferred

**Technical, Knowledge and Skill Requirements:**

Strong technical skills (i.e. Excel, Powerpoint, Word, Tableau, JDA)

Experienced in Nielsen, IRI, and other syndicated services

Knowledge of retailer data platforms a plus (i.e. MADRID 2.0, RetailLink)

5P solutions development experience for bricks and mortar and online

Ability to apply critical thinking to facilitate, develop and implement comprehensive strategic business plans that will deliver results

Ability to understand, interpret, and synthesize syndicated data and custom research

Storyboarding and presentation development skills

**To Apply for this Career Opportunity:**

Please apply online

We appreciate your interest in our company Only those candidates selected for an interview will be contacted.

To learn more about our products and services, click .

*Irving Consumer Products, Inc. is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.*

Additional Information

Posting Date: Feb 1, 2022

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