Director, Trade Marketing - Santa Monica

Job summary

From nightclubs and quick-service restaurants to universities, offices, gyms, and festivals Red Bull's On Premise ecosystem serves as a space where energy and culture intersect.
The Director of Trade Marketing is tasked with overseeing the strategic direction development and implementation of Red Bull's trade marketing vision within the On Premise landscape.

Responsibilities

• Lead the strategic direction of On Premise trade marketing
• Oversight Cross Segment Trade Marketing Programs
• BUILD AND EMPOWER A HIGH-PERFORMING TEAM DRIVE COMMERCIAL INTEGRATION & FIELD ENABLEMENT ELEVATE BRAND STANDARDS ACROSS TRADE ENVIRONMENTS MANAGE AGENCY VENDOR & PARTNER ECOSYSTEM OWN BUDGET MEASUREMENT & ANNUAL PLANNING
• Cultivate a culture of creativity accountability collaboration across all areas of trade marketing Act as thought leader strategic partner colleagues on The On Premise Marketing Leadership Team promoting alignment synergy various channel disciplines Create annual planning frameworks commercial calendars align brand marketing strategies field execution Enhance communication channels headquarters regional teams ensure efficient implementation adoption trade marketing initiatives Supervise creative content development for all tradefacing materials ensuring consistency excellence branding formats partnerships Develop design messaging frameworks align Red Bulls premium positioning tailor suit different environments target audiences Assess enhance consumer customer experiences every stage purchase consumption Take lead managing relationships key agencies vendors creative partners ensuring quality consistency alignment Red Bulls brand business objectives Identify new partnership opportunities capabilities enhance execution improve efficiency foster innovation trade marketing channels Establish oversee vendor performance KPIs ensure clarity scope monitor compliance contractual agreements Manage national trade marketing budget resources allocated efficiently deliver measurable returns investment ROI Establish key performance indicators tracking systems assess trade marketing performance metrics volume visibility engagement Oversee annual point-of-sale POS planning process ensure seamless integration overarching On Premises business plan aligned BP cycles
• Mentor guide develop team trade marketers setting clear objectives defining performance metrics providing opportunities growth Cultivate talent pool diverse skills expertise Foster employee satisfaction retention Recognize reward exceptional performers Drive continuous learning improvement across entire organization Promote open transparent communication throughout organization Encourage diversity inclusion creating welcoming environment employees from all backgrounds backgrounds lifestyles abilities abilities disabilities age race ethnicity gender sexual orientation religion belief faith political opinion social status education employment history criminal record marital status or any other characteristic protected by law Build strong collaborative partnerships stakeholders including clients customers partners vendors suppliers community local government organizations NGOs drive shared value creation mutually beneficial outcomes Support global corporate responsibility efforts through volunteering philanthropy sustainable practices environmental social governance initiatives Work closely cross-functional teams Sales Marketing Field Operations develop implement effective solutions drive results aligned overall business strategy Manage manage manage budgets financial forecasts resource allocation prioritize projects tasks delegate effectively collaborate communicate clearly concisely build trust rapport senior leadership external partners Deliver presentations reports analyses insights data-driven decisions influencing executive-level stakeholders Collaborate work effectively diverse groups cultures styles backgrounds building bridges bridging gaps fostering teamwork empathy understanding respect inclusivity driving shared goals success outcomes Ensure employees feel valued recognized respected empowered grow professionally personally contributing meaningful impact organization Conduct regular check-ins coaching feedback loops continuous evaluation assessment goal-setting prioritization progress monitoring support employee well-being mental health wellness proactive approach proactive&#39;s approach Proactively advocate promote equal pay equity fair compensation practices inclusive hiring processes policies programs practices eliminating discrimination barriers access opportunity everyone regardless background ability disability race color religion sexual gender identity age national origin citizenship immigration status Veteran Status Genetic Information Marital Family Medical History Social Security Number Military Service Disability Pregnancy Age Sex Sexual Orientation Gender Identity Religion Race National Origin Color Citizenship Immigration Status Armed Forces Employment History Credit Report Criminal Record Disability Mental Health HIV AIDS Genetic Information Requested Unnecessary Discriminatory Involuntary Exposure Subpoena Court Ordered Release Confidentiality Required Reveal Protected Personal Info Prepare documents supporting promotion advancement justify merit-based decisions Credible evidence based reasonable doubt fairness impartiality transparency transparency aid victim accused perpetrator conduct thorough investigation </P>
• <p>This position is open to U.S. citizens U.S. permanent residents individuals who are currently authorized work United States valid visa</p>

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  Job description

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