Performance Marketing Manager - California, United States - CHARLES & KEITH GROUP

Description

Job Responsibilities

1) Research & Analysis

• Conduct market research and competitor analysis
• Perform extensive keyword research on existing product categories as well as seasonal campaigns
• Conduct user research, online search and shopping behavior/trends
• Analyze and audit UX/UI based on best practices
• Discover new ECommerce strategies, technologies and platforms to enhance marketing efforts

2) Content

• Develop brand-level content calendar key markets with focus on seasonal/tactical product campaigns
• Work closely with functional teams to develop search-engine optimized and content catered for on-site and off-site digital channels (including but not limited to social media, paid search and email marketing) – owned, earned, paid channels
• Collaborate with internal teams on special projects, new features and merchandising of online exclusives
• Ensure on-site content is presented with best UX practices with user journey in mind
• Strategize methods for capturing and nurturing leads down the sales funnel through content
• Work with copywriters to create stories that are captivating
• Ensure on-site and images used for ads and external platforms are aesthetically pleasing and align with the brand direction

3) Paid Marketing

• Execute and optimize campaigns across the full range of platforms including Google, Facebook, Instagram, TikTok, Pinterest
• Affiliate Marketing and work with affiliates to get best results and negotiate commissions and mechanisms accordingly
• Plan and create campaigns in AdWords according to best practice for the US market, referencing trend insights
• Understand various re-targeting segments to create impact to audiences for highly optimized ad

4) Performance

• Understand and set up RLSA (retargeting list for search ads) within Google Analytics to be used for AdWords targeting
• Work with external agencies to implement and achieve marketing objectives (Criteo, DoubleClick)
• Own and manage product launches, sale events and various campaigns.
• Ensure product feeds for Google and Facebook ads are implemented and optimized
• Plan and manage budget allocations based on performance.
• Collaborate with the different teams to test and execute new and innovative campaigns
• Continue to scale each business to new levels with improved profitability

5) Reporting & Optimization

• Ensure tracking of key areas for marketing measurement is in place (CTAs, menu clicks, forms)
• Evaluate performance of digital marketing activities against goals and generate insights to further improve on effectiveness
• Compare and measure different marketing channels to better allocate budgets and resources
• Leverage data to improve UX/UI decisions
• Provide report statistics measuring the performance of campaigns against goals (ROI, ROAS and KPIs)
• Perform any ad-hoc duties or responsibilities assigned

Job Requirements

• Extreme attention to detail
• Data-driven with the ability to capture learnings and apply them to future proof for relevancy
• Hands-on experience with placing Social, Search, Display and Programmatic ads
• Hands-on experience with strategizing and executing a full & high performing marketing funnel
• Proficiency with Google analytics
• Strong written and verbal communication skills
• Excellent planning and organizational skills
• Takes initiative to find the next opportunity, as well as applying problem-solving skills
• Ability to work in a fast-paced, start-up environment
• Minimum 5 years experience in a Performance Marketing or Digital Marketing role.