- Email Marketing Strategy: Develop and implement email marketing strategies to achieve business objectives, including lead generation and revenue growth.
- Campaign Planning: Plan and execute email marketing campaigns.
- List Segmentation: Segment email lists based on demographics, behavior, and other criteria to personalize messaging and increase relevance and engagement.
- Content Creation: Write compelling and engaging email copy and design visually appealing email templates that drive clicks and conversions.
- A/B Testing: Conduct A/B tests on subject lines, email copy, design elements, and send times to optimize campaign performance and maximize results.
- Automation: Set up and manage email automation workflows, including welcome emails, drip campaigns, and re-engagement campaigns, to nurture leads and drive conversions.
- Performance Analysis: Track and analyze key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI, to measure campaign effectiveness and identify opportunities for improvement.
- Bachelors degree in Marketing, Communications, or related field.
- 3+ years of experience in email marketing or digital marketing roles, with a focus on campaign planning and execution.
- Proficiency in email marketing platforms, such as Mailchimp, Constant Contact, or HubSpot, and marketing automation tools.
- Strong copywriting and editing skills, with the ability to write clear, concise, and compelling email copy that drives engagement and conversions.
- Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Experience with HTML/CSS and email design best practices is a plus.
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Email Campaign Manager - Los Angeles, United States - Legal Soft Solution
Description
Job Description
Job DescriptionThe Email Campaign Manager will be responsible for managing all aspects of email marketing, including strategy development, campaign planning and execution, list segmentation, A/B testing, and performance analysis. The ideal candidate will have a strong background in email marketing, excellent analytical skills, and a passion for driving results.Responsibilities