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    Email Campaign Manager - Los Angeles, United States - Legal Soft Solution

    Legal Soft Solution
    Legal Soft Solution Los Angeles, United States

    2 weeks ago

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    Description

    Job Description

    Job DescriptionThe Email Campaign Manager will be responsible for managing all aspects of email marketing, including strategy development, campaign planning and execution, list segmentation, A/B testing, and performance analysis. The ideal candidate will have a strong background in email marketing, excellent analytical skills, and a passion for driving results.

    Responsibilities
    • Email Marketing Strategy: Develop and implement email marketing strategies to achieve business objectives, including lead generation and revenue growth.
    • Campaign Planning: Plan and execute email marketing campaigns.
    • List Segmentation: Segment email lists based on demographics, behavior, and other criteria to personalize messaging and increase relevance and engagement.
    • Content Creation: Write compelling and engaging email copy and design visually appealing email templates that drive clicks and conversions.
    • A/B Testing: Conduct A/B tests on subject lines, email copy, design elements, and send times to optimize campaign performance and maximize results.
    • Automation: Set up and manage email automation workflows, including welcome emails, drip campaigns, and re-engagement campaigns, to nurture leads and drive conversions.
    • Performance Analysis: Track and analyze key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI, to measure campaign effectiveness and identify opportunities for improvement.
    Qualification
    • Bachelors degree in Marketing, Communications, or related field.
    • 3+ years of experience in email marketing or digital marketing roles, with a focus on campaign planning and execution.
    • Proficiency in email marketing platforms, such as Mailchimp, Constant Contact, or HubSpot, and marketing automation tools.
    • Strong copywriting and editing skills, with the ability to write clear, concise, and compelling email copy that drives engagement and conversions.
    • Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
    • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
    • Experience with HTML/CSS and email design best practices is a plus.

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