Director, Influencer - Austin - Fliff Inc

Description

Overview

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We\'ve built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game. We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming. Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we're building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.

The Role

We are seeking a Director, Influencer & Partnerships Marketing to lead Fliff's influencer, creator, experiential, and partnership strategy. This role owns how Fliff shows up culturally — through creators, live experiences, and strategic partners — to drive brand affinity, community growth, and user acquisition.

You will be responsible for building and scaling Fliff's influencer ecosystem, developing digital and high-impact in-person activations and events, and creating partnerships that extend Fliff's reach across sports, culture, and entertainment. This role blends strategy and execution, requiring strong creative judgment, operational rigor, and the ability to build authentic relationships that translate into measurable business impact.

This is a highly cross-functional role, partnering closely with Growth Marketing, Brand, Creative, Product, Legal, and external partners to ensure all programs are brand-aligned, compliant, and performance-oriented.

Key Responsibilities

• Influencer & Creator Strategy
• Own Fliff's influencer and creator marketing strategy across platforms, defining how creators drive awareness, engagement, and acquisition.
• Build and manage a scalable influencer program, including sourcing, contracting, briefing, content development, and performance evaluation.
• Develop creator tiers and longer-term ambassador programs that emphasize authenticity, community, and sustained impact.
• Partner with Growth and Analytics teams to define success metrics and measurement frameworks for influencer performance.
• Partnerships & Strategic Collaborations
• Develop and execute Fliff's partnerships strategy across sports, media, creators, events, and cultural platforms.
• Identify, evaluate, and negotiate partnerships that drive meaningful reach, brand credibility, and business outcomes.
• Manage ongoing partner relationships, ensuring value delivery, brand alignment, and scalability.
• Collaborate with Legal and Compliance to ensure all partnerships meet regulatory and brand standards.
• Events & In-Person Activations
• Own Fliff's in-person activation and events strategy, including live events, community activations, and creator-led experiences.
• Design activations that translate Fliff's digital experience into real-world community moments that drive social amplification and loyalty.
• Oversee event planning, production, logistics, budgets, and post-event performance analysis.
• Partner with Creative and Brand teams to ensure all activations are visually distinctive and on-brand.
• Measurement, Optimization & Reporting
• Define KPIs and performance benchmarks for influencer, partnership, and event initiatives.
• Translate qualitative brand impact into quantitative insights that inform future investment and scaling decisions.
• Develop post-campaign and post-event reporting to capture learnings and optimization opportunities.
• Partner with Growth and Finance to inform budget allocation and ROI evaluation.
• Cross-Functional Leadership
• Serve as the internal subject-matter expert for influencer, partnership, and experiential marketing.
• Collaborate closely with Brand, Growth, Creative, Product, and Lifecycle teams to ensure integrated execution.
• Help establish scalable processes, playbooks, and standards as Fliff grows these channels.

What We're Looking For

• 6-8+ years of experience in influencer marketing, partnerships, brand marketing, or experiential marketing.
• Proven experience building and scaling creator or influencer programs with clear strategic intent.
• Strong track record developing partnerships and live activations that drive brand impact and growth.
• Excellent relationship-building skills with creators, partners, agencies, and internal stakeholders.
• Strong project management skills with experience managing budgets, timelines, and vendors.
• Ability to balance creative instinct with data-informed decision-making.
• Experience in sports, gaming, or regulated industries is a plus.

Why This Role Matters At Fliff

• This role is critical to how Fliff builds cultural relevance and community as we scale. Influencers, partnerships, and real-world experiences are core to how sports fans discover, trust, and engage with brands. You will define how Fliff shows up beyond paid media — creating moments, relationships, and experiences that drive long-term brand love and sustainable growth.

Benefits

• Competitive compensation package, including base salary, benefits, and equity.
• Unlimited/flexible paid time off.
• Medical, dental, vision, and generous parental leave.
• Employee-sponsored 401(k).

Perks

• $500 work-from-home stipend + equipment.
• Fully remote work environment.
• Professional development opportunities.
• High-ownership, collaborative culture.

We Are a Multinational Company With Our Headquarters Based In Philadelphia, And Offices In New York, Austin, And Sofia, Bulgaria. Wherever We Are In The World, We Pride Ourselves On Being a Close-knit, Focused Team That Is Welcoming And Friendly, And The Work That We Do Is Always Interesting And Rewarding. Wherever We Are In The World, We Pride Ourselves On Being a Close-knit, Focused Team That Is

Welcoming and Friendly We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we\'ll make Fliff better for employees and customers alike. This section intentionally keeps the original intent but presents it in a structured, readable way.

Equal Employment Opportunity Statement Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join Our Team If you\'re ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.

IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All of our legitimate job opportunities can be found on our official career site ). Please be cautious of communications and links that come from non-company email addresses ), social media messaging platforms or unsolicited phone calls. Apply for this job