Jobs
>
Somerville

    Product Marketing Manager - Somerville, United States - SmartBear Software

    SmartBear Software
    SmartBear Software Somerville, United States

    2 days ago

    Default job background
    Description
    Quality isn't just a goal. It's the whole point.

    Our customers are under a lot of pressure to deliver great software.

    But to compress lifecycles, add features, and compete in a world where 'every company is now a software company' is hard.

    And one mistake can mean their reputation, even future. That's why it's our mission to help.

    At any part of their software development lifecycle (SDLC), we provide the tools and discipline to focus on quality while streamlining their processes.

    So our customers can create and deploy software that works as designed – especially when it's needed most. And we're looking for people to join us.

    Do you have a passion for software product marketing and enthusiasm to learn about new technologies?Are you looking to join a high-growth B2B software company that is changing the API Management and Software Lifecycle?Do you have a passion for product marketing and enthusiasm to learn about new technologies?

    SmartBearis seeking a highly motivated Product Marketing Manager to join the our global Product Marketing team.

    This is a great opportunity for someone who has a technical foundation or experience and wants to play a bigger role driving overall business strategy while staying close to products, technology, and customers.

    The role will work closely with other cross-functional teams including Product Management, Growth Marketing, Sales and Sales Engineering.

    Responsibilities

    Go-to-Market Strategy: Develop and execute comprehensive strategies for product portfolios to align with business goals and market demands.

    Messaging and Positioning:
    Create customer-centric product messaging and positioning, demonstrating a deep understanding of customer needs.

    Product Launch Leadership:
    Lead product launches across internal teams, sales channels, partners, analysts, and the press.

    Content Creation:
    Generate impactful content for demand generation programs, including webinars, blog posts, and eBooks.

    Industry Thought Leadership:

    Establish thought leadership by advocating SmartBear's narrative to customers, analysts, press, open source community as well as and influencers.


    Collateral Development:
    Produce and update product collateral, including datasheets, presentations, and competitive analyses.

    Training Material:
    Develop and deliver training materials for sales teams and partners, ensuring a unified approach.

    Pricing and Packaging:
    Create, communicate and maintain software pricing and packaging models and their impact on the business.

    Qualifications

    Experience: 3-5 years in Product Marketing or related roles in a high-tech B2B environment.

    Communication Skills:
    Exceptional written and verbal communication skills, articulating technical capabilities and product value propositions.

    Passion for Technology:
    Demonstrate passion for technology and commitment to becoming an expert in product marketing.

    Collaborative Team Player:
    Work effectively in a team environment, collaborating with cross-functional teams to address challenges.

    Initiative and Prioritization:
    Self-starter with the ability to set priorities, navigate the corporate environment, and take initiative.

    Adaptability:
    Thrive in a fast-paced environment, demonstrating flexibility to adapt quickly to changing business needs. This role is based out of Somerville, MA

    About SmartBear

    At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working withthe productsyou use – and will use.

    Whether it's TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr,or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more.

    Whichever you need, they'reeasy to try, easy to buy, and easy to integrate.

    We're used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.

    Wherever you're going, we'll help you get there. Learn more , or follow us on LinkedIn, Twitter, or Facebook.


    SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

    #J-18808-Ljbffr
  • Crimson Solutions

    Market Manager/Deputy Market Manager

    1 week ago

    Crimson Solutions Tremont, United States

    BRING REAL DIVERSITY TO YOUR CAREER · Fresh vegetables, delicious spices, exotic fruits - it's clear: food is our passion. Is it yours too? Then become part of the HIT team. We, the HIT Handelsgruppe, have been a solid presence in the German food retail industry for a whole centu ...

  • BlueNova Industries

    Market Manager Assistant

    1 week ago

    BlueNova Industries Romney, United States

    Location: 17491 Greifswald, Hans-Beimler-Str. 102 | Contract Type: Full-time, permanent | Job ID: 842481 · What you'll be doing with us: · As a leader, you want to take on responsibility and contribute to a culture of respectful leadership? Then support the market management at o ...

  • OM1

    Marketing Manager

    1 week ago

    OM1 Boston, United States Full time /

    OM1 is on a mission to improve health outcomes by unlocking the power of data. We are a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare. Our interdisciplinary team uses expertise i ...

  • Ascensus

    Marketing Manager

    2 days ago

    Ascensus Cambridge, United States

    Section 1: Position Summary · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specific pr ...

  • Exergen Corporation

    Marketing Manager

    1 week ago

    Exergen Corporation Watertown, United States

    Exergen Corporation is a recognized world leader in non-invasive medical temperature technology. Exergen invented and manufactures non-invasive temperature measurement devices providing lower cost, higher accuracy, and greater reliability than previously possible. · Exergen Tempo ...

  • Avant-garde Health

    Senior Marketing Manager

    3 weeks ago

    Avant-garde Health Boston, United States

    About the Job · At Avant-garde Health, we are dedicated to transforming the healthcare landscape. Originating from the value-based healthcare research led by Michael Porter and Bob Kaplan, our mission is to enhance the profitability and quality of surgical care. By integrating so ...

  • IFIT Solutions

    Marketing Manager

    3 weeks ago

    IFIT Solutions Boston, United States

    Job Spec · 8 months contract role · C2C · Hybrid work format (3 days work office) · Boston, MA · Banking client. · Description: · Develops the marketing strategy, plans and events to create brand awareness and drive revenue. Performs research and analysis in order to define marke ...

  • KPMG-UnitedStates

    Manager, Alliance Marketing

    14 hours ago

    KPMG-UnitedStates Boston, United States

    Business Title:Manager, Alliance MarketingRequisition Number: Function:Business Support Services · Area of Interest:State:CO · City:Denver · Description: · Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations i ...

  • State Street

    Marketing Manager

    1 week ago

    State Street Boston, United States OTHER

    Who we are looking for · We are looking for an experienced and versatile marketing manager who is excited to design strategies and tactics to build awareness about how our products and solutions can help our clients and partners. This person will sit within the Global Marketing t ...

  • Handel and Haydn Society

    Content Marketing Manager

    3 weeks ago

    Handel and Haydn Society Boston, United States

    Handel and Haydn Society | Content Marketing Manager · Description: · The H+H Content Marketing Manager reports to the Director of Marketing. The Content Marketing Manager's primary role is to create written communications that drive both earned and contributed revenue. While pla ...

  • Harvard Business Publishing

    Senior Marketing Manager

    3 weeks ago

    Harvard Business Publishing Boston, United States Full time

    (HBP) – the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone – including you · The opportunity · (HBP Education) partners ...

  • Chewy

    Email Marketing Manager

    6 days ago

    Chewy Boston, United States Full time

    JOB DESCRIPTION Our Opportunity: · Chewy is looking for a customer-centric and data-driven Email Marketing Manager to oversee the customer lifecycle marketing program for a key segment of Chewy's pet-obsessed customers to join our team based in Plantation, FL, Boston, MA, or ...

  • Dexian

    Marketing Manager: III

    2 weeks ago

    Dexian Boston, United States

    Job Description · Responsibilities: · Coordinate, implement and oversee direct and digital marketing acquisition campaigns for a range of products and services from agency kick-off to art and list files to vendor. · A good understanding of how to: · run agency kick-off meetings a ...

  • Publicis Sapient

    Senior Marketing Manager

    2 weeks ago

    Publicis Sapient Boston, United States Full time

    Job Description · The Marketing team at Publicis Sapient have been undergoing an exciting evolution. After rebranding our business 3 years ago, the team restructured into industry verticals. To effectively support our growth in the future, we have been building industry centric ...

  • Beacon Hill Staffing Group

    Marketing Project Manager

    2 weeks ago

    Beacon Hill Staffing Group Boston, United States

    Job Id: LMM_ Apply Now · Our client, a medical device company, is looking to add a Marketing Project Manager to the team. This is a 12-month contract with potential to extend or convert based on performance. It's 100% remote working EST hours. · The Marketing Project Manager will ...

  • InsideHigherEd

    MANAGER, MARKETING FISCAL,

    1 week ago

    InsideHigherEd Boston, United States

    MANAGER, MARKETING FISCAL, & DATA, Office of Housing, Finance & Administration Tracking Code Job DescriptionThe Manager for Marketing, Fiscal, and Data Analytics is a pivotal leadership role that will oversee a diverse array of responsibilities to enhance the housing experience f ...

  • Mediabistro

    Field Marketing Manager

    2 weeks ago

    Mediabistro Boston, United States

    From the beginning, our goal was to establish an advisory firm that stands apart from the rest – one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients, but for our people too. We firmly believe in the strength of collabor ...

  • Kelly Professional & Industrial

    Marketing Operations Sr. Manager

    3 weeks ago

    Kelly Professional & Industrial Cambridge, United States

    At Kelly Professional & Industrial, we're passionate about helping you find a job that works for you. If you ask us, this job looks great · We are seeking a Marketing Operations Sr. Manager with one of our premier clients. This is a 16-month contract role. The contract role will ...

  • Formlabs

    Product Marketing Manager

    3 days ago

    Formlabs Somerville, United States

    To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world. · We're looking for a Product Marketing Manager with a strong com ...

  • Tulip Interfaces

    Customer Marketing Manager

    2 weeks ago

    Tulip Interfaces Somerville, United States

    Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implem ...