VP, Digital - Los Angeles, CA, United States - DIFF Eyewear

Description

With quality, value and charity at the heart of what we do, we believe that designer eyewear should be affordable and that it is important to inspire others to give back.

Through our partnership with Sightsavers, DIFF has been able to positively affect the lives of over 4 million people with our gift of sight initiative.

DIFF Charitable Eyewear seeking an authentic and driven Digital & Digital & Growth Marketing Vice President to join our team.

The success and quality of our brand are attributed to the talent of our people, which is why we hire leaders and innovators, not employees or staff.

Our new Digital & Growth Marketing Vice President oversees the strategy, execution, and measurement of growth initiatives across our D2C organizations.

The Digital & Growth Marketing Vice President is responsible for creating and executing marketing campaigns across all channels, setting revenue and spend targets and analyzing data to figure out what changes need to be made to attain our targets.

The Digital & Growth Marketing Vice President will be responsible for leading a team of 8+ employees, including performance and paid media experts, retention marketers as well as our D2C ecommerce teams.

The Vice President should be able to mentor and motivate the paid media, CRM and ecommerce teams to solve complex problems and bring to life innovative growth initiatives through quick experimentation leveraging new technologies, practices and tools.

Reporting into the Chief Marketing Officer, you will have the opportunity to significantly impact the DIFF business and communicate with all levels of the organization.

Design and lead implementation of growth strategy by using paid and owned media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way
Partner closely and maintain strong partnerships with key stakeholders across the organization including Product, Web Development, Creative and Brand Marketing teams to build campaigns and solutions that drive business growth
Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable solutions
Lead media efforts across both top of funnel awareness and performance campaigns and identify efficiencies between the two
Partner deeply with the brand and creative teams to develop optimized operating models and tools for creative development and quick iterations based on results
Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills
Report key findings to the executive team on a recurring basis
Be an industry thought leader and take part in shaping the future of performance marketing roles
10+ years of Performance Marketing and/or Acquisition Marketing, primarily B2C, including managing a large budget
~ Shapes planning and execution of multiple, complex marketing programs, experimentation, CMAM and ROAS monitoring with a day-trading mindset
~ Strong marketing instincts and proven track record of shaping and executing on user growth strategies
~ Deep analytics background and a high degree of proficiency with rigorous data tools
~ Ability to synthesize, analyze and interpret data (including KPI reports) and transfer into actionable steps
~ Experience in top of funnel media having the experience to lead large brand awareness media buys also highly preferred
~ Manages direct growth, retention and ecommerce teams as well as cross-functional teams and proven track record of performance optimization
~ Deep understanding of Marketing Technology and media platforms (e.g. Full time position fully remote but will require travel from time to time
Excellent medical, dental and vision coverage
PTO, sick leave and national holidays

DIFF gained strong consumer loyalty through high caliber celebrity and brand partnerships, robust digital and social media marketing as well as its dedication for giving back to underserved communities around the world.

For every pair of eyewear sold, DIFF has helped over 4 million individuals in need receive eye-exams, surgeries, glasses and medicine.