Performance Marketing Manager - Washington DC-Baltimore Area
1 week ago

Job summary
We need a performance marketing expert who can build a repeatable, scalable, and profitable digital demand generation engine that complements our organic content strategy.This is a strategic hire because you'll be instrumental in identifying the highest-ROI digital channels,
running rigorous tests,
optimizing relentlessly,
and partnering cross-functionally to translate our differentiated PPM positioning into campaigns that convert PMO leaders into qualified pipeline.
- A Day in the Life:
- You'll start each day analyzing campaign performance across channels like paid search,paid social,sponsored webinars,content syndication,influencer etc,
- You'll be running A/B tests on ad creative landing pages,audience segments,and bidding strategies using data to make rapid decisions that improve conversion rates and reduce cost per lead.
Job description
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