Marketing Manager - Beverly
11 hours ago
Job description
Job Title:
Marketing Manager-Onsite in Beverly
Location:
Beverly, Massachusetts
Job Summary
American Surgical is seeking an experienced Marketing Manager to lead marketing strategy and execution for its portfolio of disposable, single-use surgical instruments.
This role is highly focused on medical device marketing fundamentals, market access, and product lifecycle management, supporting the company's continued growth by expanding market share within established product lines.
The Marketing Manager will have the opportunity to shape and evolve the marketing function.This position works cross-functionally with Sales, R&D, Quality, Supply Chain, and external agencies, balancing downstream executional marketing with upstream market and customer insight to inform product strategy.
Key ResponsibilitiesMarketing Strategy & Execution
Develop and execute marketing strategies aligned with business goals and existing product portfolio growth.
Develop and execute marketing strategies informed by a strong understanding of medical device market access, supply chain dynamics, and commodity-driven purchasing behaviors.
Establish and manage voice-of-customer (VOC) programs, including clinical advisory boards and market research surveys.Collaborate with Sales and commercial partners to support selling into IDNs, GPOs, and large distributor organizations.
Create and adapt marketing materials and tools to meet the needs and expectations of complex healthcare purchasing structures, including large health systems and distributor-led channels.
Contribute and collaborate on pricing strategy and pricing plans across the product portfolio, partnering with Sales and Supply Chain to ensure competitive positioning, margin optimization, and alignment with market access and distributor requirements.
Lead downstream marketing initiatives including campaigns, messaging, promotional materials, digital programs, and trade shows.Oversee agency partners, providing strategic direction and evaluating campaign performance.
Manage organic social media presence, ensuring content alignment, compliance, and brand consistency.
Utilize tools such as HubSpot to manage campaigns, analytics, and performance reporting.
Product & Market Management
Support product lifecycle management for disposable surgical instruments, including positioning, differentiation, and value messaging.
Partner with Sales, R&D, Quality, and Supply Chain to gather market feedback and translate insights into actionable recommendations.
Market Access & Sales Enablement
Collaborate closely with Sales to support go-to-market strategies, sales tools, and training materials.
Understand and communicate the dynamics of commodity-style medical device marketing and supply chain-driven purchasing decisions.
Cross-Functional & Compliance Collaboration
Ensure all marketing activities comply with FDA regulations and industry standards.
Work closely with Regulatory and Quality teams to maintain compliant messaging and materials.
Serve as a collaborative partner across functions, helping align marketing strategy with operational realities.
Qualifications & Experience
Bachelor's degree in Marketing, Business, Biomedical Engineering, or a related field (MBA or Master's preferred).
7–10+ years of experience in medical device marketing, ideally with disposable or single-use surgical instruments.
Hands-on experience with digital marketing campaigns and performance analysis (HubSpot experience preferred).
Experience managing trade shows, agency partners, and organic social media programs.
Exposure to both downstream execution and upstream market feedback is strongly preferred.
Excellent communication, analytical, and collaboration skills.
Ability to work independently, take initiative, and adapt strategy as business needs evolve.
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