No more applications are being accepted for this job
- Develop and carry out detailed marketing strategies to promote products and foster market growth through demand generation activities
- Collaborate with diverse teams to grasp customer needs and design specific marketing campaigns
- Create product messaging and positioning to convey product value effectively
- Create marketing materials such as brochures, datasheets, and presentations
- Analyze campaign performance and offer data-driven suggestions for enhancements
- Drive demand generation activities like lead generation campaigns, webinars, events, and content marketing
- Perform market research and competitive analysis to spot market trends and opportunities
- Work with sales teams to provide marketing support and ensure successful product launches
- Medical, Vision, Dental, Mental Health Benefits
- Paid Vacation
- 401k Plan/Retirement Benefits (as per regional policy)
- Career Growth Opportunities
- Professional Development
- Proven 5+ years experience in product marketing or related roles, with a focus on demand generation
- Strong analytical and strategic thinking abilities
- Excellent communication and interpersonal skills
- Ability to collaborate with diverse teams
- Proficiency in market research and analysis tools
- Bachelor's degree in Marketing, Business, or related field
- Passion for marketing and product promotion
- Demonstrated success in propelling product growth and market share through demand generation efforts
- Strong problem-solving and decision-making skills
- Creative and innovative thinking abilities
- JOB ID: HRD231193
- Category: Marketing
- Relocation Tier: Not Applicable
- Security Clearance:
- Aviation Authority (FAA for US):
- Band: 03
- Referral Bonus: 1500
- Requisition Type: Standard Requisition
- US Citizenship:
- FLSA Statement:
- FLSA CODE: Exempt
Senior Customer Marketing Specialist - Mason, United States - Honeywell
Description
Join a team recognized for leadership, innovation and diversity
Product Marketing Specialist - Demand Generation
As a Product Marketing Specialist at Honeywell, you will have a vital role in creating and implementing marketing strategies to boost our products and enhance market growth through demand generation initiatives.
You'll collaborate with diverse teams to grasp customer needs, do market studies, and craft specific marketing campaigns. Your tasks will involve shaping product messaging, making marketing materials, assessing campaign performance, and boosting demand generation activities. This position provides an exciting chance to influence our product's triumph by molding its image, gaining new customers, ensuring market competitiveness, attracting qualified leads, and driving pipeline growth.
This role reports directly to the Marketing Director and is based in one of these locations: Atlanta, GA; Mason, OH; Charlotte, NC or Houston, TX
This position involves a hybrid work setup: Three days at the office.
In this position, you'll impact the company's triumph by spearheading effective marketing strategies, boosting product visibility, increasing revenue growth, and drawing qualified leads through demand generation efforts.
THE BUSINESS UNIT
Honeywell Intelligrated, a Honeywell division, focuses on supplying cutting-edge warehouse automation solutions for distribution and fulfillment centers. With the growing need to meet service level agreements, handle extensive SKU growth, and meet increasing customer demands, Honeywell Intelligrated offers innovative technologies and knowledge to combat these challenges. Their solutions empower businesses to enhance operational efficiency, optimize inventory control, and boost productivity. By utilizing advanced tech and top-notch expertise, Honeywell Intelligrated helps businesses achieve higher throughput, accuracy, and flexibility in their warehouse operations, ultimately gaining a competitive edge and satisfying customers.
KEY RESPONSIBILITIES
BENEFITS OF WORKING FOR HONEYWELL
YOU MUST HAVE
WE VALUE
Additional Information
Honeywell is an equal opportunity employer. Suitable candidates will be considered without regard to age, race, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.