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    Marketing Data Specialist - Medford, United States - Harry & David

    Harry & David
    Harry & David Medford, United States

    3 weeks ago

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    Description


    The Marketing Data Specialist is primarily responsible for the execution and support of circulation processes within the Customer Marketing division.

    This position will be accountable for the timely execution of data processing to meet the mailing dates for each direct mail campaign and will be expected to fully manage projects/areas of expertise.

    In addition to working with direct mail data and managing project timelines, this position is responsible for coordinating all appropriate data requirements with internal departments and third-party vendors.

    Successful candidate will possess strong organizational and multi-tasking skills.

    Major responsibilities of the position are listed below. Other duties, assignments and specific projects may be assigned at the discretion of management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Name/address standardization, hygiene, and manipulation of marketing campaign data
    Create documentation and mailing instructions for internal and external partners
    Create and execute routine triggered mailing programs
    Execute data transfers
    Validate vendor mailing simulations, proofs, and inkjet specs on all mail pieces prior to printing
    Create and manage unique identification and tracking numbers used in the mailing process for tracking mailing performance
    Update various databases with refreshed data such as circulation records, National Change of Address information, mailability score, business address indicators, mailing costs, and various other data elements
    Assist customer service with customer issues regarding mailings and customer contact preferences
    Create and execute ad hoc data queries and analyses

    Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.

    Other job duties as assigned.

    Requirements:
    Bachelor's Degree in Information Technology, Economics, Marketing, Statistics, Mathematics, or a Behavior Science field preferred.
    1-3+ experience with business intelligence query tools such as SAS, especially SAS Enterprise Guide, is required.
    1-3+ years' experience working with Snowflake data platform is preferred.
    1-3+ years' experience in database marketing, direct mail, marketing analytics, programming, database administration, or application support is preferred.
    Experience in database administration, data hygiene, and data management fields is preferred.
    Experience working with a multi-channel, multi-brand direct mail company a plus
    Must have intermediate MS Excel skills.
    Ability to work flexible shifts and days of the week including holidays.

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