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Lalande-de-Pomerol

    Legal Director of Marketing - Miami, United States - Ascension Global Staffing & Executive Search

    Ascension Global Staffing & Executive Search
    Ascension Global Staffing & Executive Search Miami, United States

    3 weeks ago

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    Description


    Ascension Global Staffing & Executive Search, a Hispanic Women Owned & Operated National Recruiting Firm stands at the forefront of innovation and excellence.

    Led by a visionary team with a deep commitment to diversity and inclusion, our firm is dedicated to identifying and attracting top talent across the nation.

    With a unique blend of cultural insight and professional expertise, we pride ourselves on creating an environment that fosters success for both employers and candidates.


    Ascension Global Staffing & Executive Search is seeking a Director of Marketing for our client, an AmLaw 200 firm in Miami, FL.

    This position reports directly to the Firmwide Managing Partner.


    RESPONSIBILITIES


    • Develop and implement comprehensive marketing strategies
    • Lead and manage a high-performing marketing team, fostering collaboration and innovation.
    • Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, traditional, and social media, emphasizing digital and social media marketing to increase the firm's profile

    This will include (a) active management of the firm's social media channels, both in engaging with users and internal content providers, keeping the content relevant and current, and (b) active management of the firm's website, including real-time updates to reflect changes in firm personnel.


    • Oversee planning and implementation of various firm events by marketing managers, including follow-up actions
    • Oversee the marketing team assisting lawyers in sponsoring, attending, and speaking at events; seek opportunities for lawyer speaking engagements
    • Interact with the media at the direction of the firm's executive committee
    • Oversee the development and implementation of a plan for e-mail newsletters to clients and contacts on important legal issues and changes in the law
    • Analyze market trends and competitor activities in the legal profession to identify opportunities and threats, adjusting marketing strategies accordingly
    • Work closely and meet regularly with our practice group leaders and individual attorneys on effective marketing efforts
    • Direct and lead effective RFPs for client development
    • Monitor and regularly report on key performance indicators to evaluate the effectiveness of marketing campaigns
    • Manage marketing budgets and resources efficiently
    • Other duties may be assigned

    QUALIFICATIONS:


    • Bachelor's or Master's degree in Marketing, Business, and prior law firm experience is preferred
    • Proven law firm experience in a senior marketing leadership role with 5-10 years' experience
    • Extensive experience with online and social media marketing.
    • Extensive contacts with legal and business industry media, both traditional and online.
    • Excellent leadership and team management skills
    • Effective writing skills and presentation abilities
    • Familiarity with the latest marketing technologies and trends
    Experience working with attorneys and law firm team leaders on marketing efforts.
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