Director, Owned Media - Burbank
1 month ago
Job summary
The Director of Owned Media & Audience Growth is responsible for shaping and executing the vision for Warner Bros. Games' owned ecosystem spanning CRM, email, push, in-game messaging, web, and ad monetization.Partnering closely with Market Intelligence & Insights and Core Tech & Services teams to define the long-term roadmap for owned media capabilities (CRM, CDP), develop strategic frameworks for audience growth retention and monetization align business marketing goals with platform capabilities data insights architect operationalize customer journeys across key lifecycle stages onboarding engagement upsell retention reactivation lead cross-channel campaign planning execution email push in-app SMS other owned touchpoints collaborate studio content marketing teams to align promotions cross-promotional activations divisions HBO Max WB Studios partner data analytics teams to define segmentation models propensity scoring lookalike targeting ensure data integrity governance compliance across all owned media programs integrations manage technical roadmap internal engineering external vendors CRM CDP automation systems oversee integrations data flows identity resolution privacy regulations GDPR CCPA serve internal advocate own strategies driving alignment product creative data growth marketing teams partner divisional stakeholders scale best practices unlock cross-promotion opportunities hire mentor manage high-performing team managers analysts campaign leads define workflows SLAs campaign calendars quality controls foster culture experimentation accountability operational excellence define KPIs measurement frameworks dashboards monitor campaign performance ARPU uplift retention curves ROI translate insights actionable strategies drive measurable impact.
Job description
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