Outbound Marketing B2B Growth Specialist - Austin - Goodwin Recruiting

    Goodwin Recruiting
    Goodwin Recruiting Austin

    1 day ago

    Description

    Our client, a well-established financial services firm specializing in custodial and trust solutions, is seeking an experienced Outbound Marketing B2B Growth Specialist

    Outbound Marketing B2B Growth Specialist Perks:

    • Base salary in the $75-$85k range
    • FULLY REMOTE ROLE-- EST working hours
    • Medical insurance with HSA
    • Dental and vision insurance
    • PTO and standard holidays

    Outbound Marketing B2B Growth Specialist Responsibilities:

    • Source, evaluate, and manage lead lists from various data providers across all five verticals and maintain them in HubSpot with proper segmentation, tagging, and lifecycle stage tracking
    • Build vertical-specific outbound playbooks: define ideal customer profiles, craft outreach sequences, and optimize based on response data
    • Build and manage outbound email sequences and workflows in HubSpot, including automated nurture tracks, task queues, and follow-up reminders
    • Develop and execute the company podcast strategy: coordinate production, manage distribution, and use episodes for lead generation
    • Pre-screen outbound prospects before handoff to sales: verify firmographic data, assess fit, and prioritize by strategic value
    • Create multi-touch outbound campaigns that combine email, LinkedIn outreach, and targeted content distribution
    • Develop outbound-specific messaging and collateral for each vertical in coordination with leadership
    • Track and report on outbound metrics using HubSpot dashboards: emails sent, response rates, meetings booked, pipeline generated, and conversion rates
    • Maintain clean and organized contact and company records in HubSpot, ensuring proper attribution, deal association, and list management
    • Test and iterate on outbound approaches, channels, and messaging to continuously improve performance

    Outbound Marketing B2B Growth Specialist Minimum Qualifications:

    • 3+ years of experience in outbound marketing, growth marketing, demand generation, or business development
    • Hands-on experience with HubSpot CRM for contact management, sequences, workflows, and reporting
    • Experience with lead sourcing tools
    • Proven ability to build and optimize outbound email campaigns with measurable results
    • Strong analytical skills with comfort interpreting performance data and making data-driven decisions
    • Excellent written communication skills for crafting outreach sequences and content
    • Experience collaborating closely with sales teams on lead qualification and handoff processes
    • Bachelor's degree in marketing, business, or a related field
    • Experience in B2B financial services, fintech, or wealth management outbound marketing
    • Podcast production or management experience, preferred
    • HubSpot certification (Marketing Hub or Sales Hub), preferred
    • Understanding of the RIA, family office, or alternative investment landscape, preferred
    • Experience with account-based marketing (ABM) strategies, preferred
    • Comfort with cold outreach and creative prospecting techniques, preferred

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