Search Engine Optimization Specialist - Los Angeles - J&Y Law Firm

Description

About the Company

J&Y Law is a leading California plaintiff's personal injury and elder abuse law firm headquartered in Los Angeles with multiple offices statewide. We are dedicated to protecting the rights of those injured through negligence and delivering the highest quality legal representation and client service. Our culture emphasizes Client Service, Quality Work Product, Continuous Improvement, Teamwork, Respect, and Loyalty — and we expect every team member to embody these values daily. All applications are handled with complete confidentiality.

About the Role

The SEO Specialist plays a critical role in growing the firm's online visibility, organic traffic, and client leads through strategic search engine optimization. This individual will manage all SEO initiatives across the firm's digital channels, ensuring alignment with the firm's marketing objectives, brand standards, and California State Bar advertising guidelines. This is a data-driven, hands-on position ideal for a results-oriented marketing professional with strong technical skills, strategic thinking, and a passion for helping people find justice through our firm's online presence.

Responsibilities

• SEO Strategy & Execution
• Develop and manage comprehensive SEO strategies aligned with J&Y Law's marketing and intake goals.
• Conduct keyword research, competitive analysis, and identify new opportunities to capture high-value personal injury and elder abuse leads.
• Manage on-page and off-page SEO, including metadata, schema markup, internal linking, and backlink strategies.
• Regularly perform SEO audits to identify and resolve issues impacting performance, including site structure, crawlability, and page speed.
• Optimize and monitor all Google Business Profiles, directories, and local listings for each firm office location.
• Content Optimization & Collaboration
• Partner with the content, design, and intake marketing teams to ensure all website content (blogs, service pages, FAQs) is optimized for search intent and client engagement.
• Develop keyword frameworks and optimization briefs for legal writers and digital vendors.
• Support content campaigns for high-value practice areas such as auto accidents, elder abuse, premises liability, catastrophic injury, and wrongful death.
• Ensure compliance with California State Bar advertising rules and brand guidelines in all SEO content.
• Data, Analytics, & Reporting
• Track, analyze, and report on SEO metrics, including keyword rankings, traffic, conversions, and domain authority.
• Prepare monthly performance reports with actionable insights and recommendations.
• Utilize analytics platforms such as Google Analytics 4 (GA4), Search Console, Tag Manager, Ahrefs, and SEMrush.
• Monitor site performance, conversion funnels, and user experience for continual improvement.
• Technical SEO
• Collaborate with web developers to implement technical improvements such as schema, redirect management, site speed optimization, and mobile-first indexing.
• Maintain and enhance website architecture for optimal crawling and indexing.
• Stay current with algorithm updates, emerging SEO technologies, and industry best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 3–5 years of hands-on SEO experience, ideally in legal, healthcare, or professional services.
• Demonstrated success improving organic rankings and conversions in competitive markets.
• Proficiency with WordPress, GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or equivalent tools.
• Strong understanding of E-E-A-T, local SEO, and technical SEO fundamentals.
• Excellent analytical, written, and verbal communication skills.
• Familiarity with basic HTML/CSS preferred.
• Strong project management and time management skills.

Required Skills

• Strategic Thinking: Connects SEO efforts to firm-level marketing goals.
• Analytical Rigor: Uses data to measure ROI and make data-backed decisions.
• Innovation: Constantly seeks new ways to improve organic reach and engagement.
• Collaboration: Works cross-departmentally with marketing, intake, and operations teams.
• Accountability: Delivers measurable results and meets deadlines.
• Integrity: Ensures compliance with legal and ethical standards in all digital content.

Preferred Skills

• Performance Metrics (KPIs)
• Organic Traffic Growth: +20% year-over-year increase
• High-Value Keyword Rankings: 50+ target terms in top 10 positions
• Conversion Optimization: 10–15% increase in organic form fills or calls
• Technical SEO Health: Maintain 95+ Lighthouse SEO score
• Reporting Consistency: Monthly analytics reports with clear insights
• Collaboration Feedback: Positive reviews from internal partners and leadership
• Scorecard Evaluation
• Strategy & Execution – 30%: SEO campaign performance and visibility growth
• Content Optimization – 25%: Impact on rankings and content engagement
• Analytics & Reporting – 20%: Clarity, accuracy, and insightfulness of reports
• Technical SEO Health – 15%: Site performance, crawlability, and speed
• Innovation & Initiative – 10%: Testing, new ideas, and process improvements

Pay range and compensation package

• Competitive salary commensurate with experience
• Employer-paid health, dental, and vision insurance
• 401(k) with employer match (Voya)
• Paid Time Off (PTO) and firm holidays
• Professional growth opportunities
• Recognition through CHAMP Awards Program and firm events