Director, Brand Marketing - Fenton - Tacony

    Tacony
    Tacony Fenton

    2 days ago

    Description

    We're looking for a Director, Brand Marketing who thrives in an in-house, multi-brand environment to join the team in St. Louis, MO. This is someone who knows how to balance big-picture strategy with hands-on execution and can lead brands from idea to impact across channels. This role is about driving revenue, shaping brand futures, and making data-backed decisions that actually move the needle.
    Why this role is different

    • You'll support and scale a portfolio of brands, not just one.
    • You'll work in-house, close to the business, customers, and outcomes.
    • You'll lead go-to-market strategies that connect brand, product, sales, and consumer insight into one powerful engine.
    What We Do
    What began in Nick Tacony's basement as a post-war, start-up company 80 years ago has since grown into an internationally recognized global products company with 8 locations, 300+ employees, and successful sales in over 100 countries. Now operating under experienced 3rd generation family leadership, Tacony Corporation ("Tacony") is ready to write its next chapter as a distributor, manufacturer, wholesaler, and marketer of diverse and innovative products in the sewing, home floor care, and commercial cleaning marketplace. We aren't just looking for anybody, we are dedicated to finding someone who enjoys what they do, enjoys the people they work with and for, and want to be part of a growth oriented, people first, purposeful organization that is dedicated to the customer, and its mission and vision.
    What You'll Do
    • Own and drive marketing objectives that fuel growth across a multi-brand portfolio
    • Translate brand vision into clear strategies, actionable plans, and standout execution
    • Lead cross-functional go-to-market launches that build awareness, acquisition, and retention
    • Ensure brand consistency and excellence across all channels and touchpoints
    • Use consumer insights, data, and analytics to measure ROI, optimize spend, and sharpen strategy
    • Lead, coach, and develop a high-performing brand marketing team against KPIs and long-term goals
    • Collaborate with internal partners and select agency teams to create demand and competitive advantage
    • Stay ahead of industry trends, competitors, and white-space opportunities to shape future pipelines
    What You'll Need
    • Bachelor's degree in Marketing, Business, or related field (Master's preferred)
    • 7+ years of brand marketing experience within a CPG organization, with meaningful in-house experience supporting multiple brands
    • 3+ years of people leadership experience
    • Proven success leading brands across B2B and DTC channels
    • Strong track record developing brand strategies and executing integrated marketing programs
    • Deep expertise in consumer insights, brand analytics, and go-to-market execution
    • Exceptional communication skills and the ability to influence cross-functionally
    Non-Negotiable
    This role requires in-house brand leadership experience. Agency experience is a plus-but owning brands day-to-day, balancing multiple priorities, and driving outcomes from the inside is essential.
    What We Offer

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