Director, Brand Strategy - New York, NY - VMLY&R

VMLY&R New York, NY

5 days ago

Description

Director, Brand Strategy

VML is seeking a Director, Brand Strategy to lead and collaborate with cross-functional teams. The ideal candidate will have 5-7+ years of overall research and strategic planning experience, as well as HCP and DTC marketing agency experience.

Key Responsibilities:

Lead/supervise junior strategists to develop customer journey
Uncover marketing and communication opportunities around key pain points
Guide junior strategists on research process from setting objectives, to deciding methodology
Structure research design to meet project needs; Ensures key insights and implications are identified by junior strategists
Guide junior strategists in development of analysis; suggest analytical framework to meet objectives
Pressure-test junior strategists' analysis, ensuring actionable implications
Craft insights that can unlock behavior changes, inform positioning, and drive communication

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