Public Relations Manager - Topeka, United States - Stride

Description

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Job Description


SUMMARY:

As a Public Relations Manager, you\'ll shape our public image, manage local media strategies, oversee agency relationships, create press materials, report metrics, and drive PR successes for Stride.

ESSENTIAL FUNCTIONS
:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Comprehensive PR and Content Strategies:

Develop and implement holistic PR and content strategies aligned with our company\'s brand, goals, and objectives. Your creativity and strategic thinking will be instrumental.

Local Media Strategy Oversight:

You\'ll be in charge of the K12 school local earned media strategy and work closely with our marketing team to seamlessly integrate earned media into our overall marketing strategy.

Agency Management:

Collaborate with external PR agencies in local markets to support schools. Manage RFP process for new agencies.

Press Materials Creation and Editing:

Craft and edit press materials, including news releases, media pitches, and interview briefings. Your ability to convey our key messages effectively is crucial.

Metrics Reporting:

Provide weekly reporting metrics on earned media. Utilize Meltwater and other sources to track our PR impact, identify trends, and make data-driven decisions.

PR Wins for Stride:

Drive PR successes for Stride departments and products. Develop and execute press strategies, collaborate with media outlets, and secure coverage.

Supervisory Responsibilities:

None


MINIMUM REQUIRED QUALIFICATIONS
:

Experience:

You should have 7-10 years of experience in communications, with a preference for candidates who have worked in a PR agency.

Your background should demonstrate your ability to navigate complex communication challenges and deliver impactful results.

Communication Skills:

Exceptional verbal and written communication skills are essential. You\'ll be crafting press materials, interacting with media professionals, and representing our brand externally. Your ability to convey messages clearly and persuasively is critical.

Analytical Approach:

We value an analytical mindset.

You\'ll be responsible for measuring the impact of our PR efforts, so experience providing metrics to support PR initiatives is a significant advantage.

Attention to Detail:

As a detail-oriented professional, you\'ll ensure accuracy in press releases, media pitches, and other materials. Your organizational skills will be crucial in managing multiple tasks effectively.

Creativity and Latitude:

We encourage creativity You\'ll have the freedom to innovate and explore new approaches. Bring fresh ideas to the table and contribute to our PR strategy.

Self-Motivation and Professionalism:

We seek individuals who are self-motivated, proactive, and maintain a positive and professional demeanor. Your enthusiasm for PR and commitment to excellence will set you apart.

Meltwater Proficiency:

Familiarity with Meltwater, a media intelligence platform, is a plus. If you\'re already skilled in using Meltwater for media monitoring and analysis, it\'s an advantage.

Media Landscape Awareness:

Understanding the media landscape and staying informed about emerging trends is crucial. You\'ll adapt our PR strategies to align with industry developments.

Multi-Channel Approach:

Experience with a multi-channel PR approach is beneficial. Whether it\'s traditional media, social platforms, or in luencer engagement, your versatility matters.

Certificates and Licenses:

None


DESIRED QUALIFICATIONS
:

A Bachelor\'s degree in Public Relations, Journalism, English, Communications, or Marketing with a focus on PR or Advertising is required.

7-10 years of experience in communications


WORK ENVIRONMENT
:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position is virtual and open to residents of the 50 states, D.C.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

All employment is \"at-will\" as governed by the law of the state where the employee works.

It is further understood that the \"at-will\" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type

Regular

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