Full Time Digital Brand Marketing Director - California, MO, United States - Signifyd

Description

Signifyd is seeking a Director, Product Marketing to join our Marketing team and report to the SVP, Strategic Growth.

You will be responsible for developing and executing the product marketing and content strategy for all of our product lines across all touchpoints, working cross-functionally with other marketing functions, product, and sales teams.

Your job is to ensure that our content and messaging are best-in-class and appropriate for the audiences you're reaching.

You are passionate about identifying and articulating product benefits and creating compelling customer-centric use cases (including framing customer stories and mapping them to needs, feature and benefit language) to demonstrate the value of our solutions.

You have a background in B2B enterprise technology (ideally within the e-commerce, payments, or fraud space) and ideally, a background in strategy consulting (for client facing articulation of complex narratives).

You know how to support and accelerate the enterprise sales cycle with inspiring content.

You are an excellent writer, spokesperson and presenter, with the marketing acumen to translate your expertise into compelling content across multiple channels.

Lead the strategy for developing compelling assets that communicate the product's value and support lead generation, conversion, and customer retention efforts.

Design and deliver training & resources that empower Signifyd's global sales team and partner networks to speak to how our products solve market and customer needs.

The includes translating value propositions into impactful sales enablement, including pitch decks, case studies, sales sheets, videos, collateral, whitepapers and more.

Serve as the internal expert on the e-commerce and fraud technology landscape, monitor industry trends, create and execute on competitive landscape initiatives.

Spearhead analyst relations and other programs that foster thought leadership in the industry, resulting in higher brand awareness
Partner with demand generation teams on development of campaigns and content
Work closely with cross-functional marketing, sales, RevOps, and product teams to drive the business and product marketing strategy. 6+ years of product marketing experience in relevant enterprise technology, B2B enterprise technology, with, e-commerce, payments, or fraud focus preferred
~Demonstrated ability to build strong relationships and execute cross-functionally with sales, marketing and product organizations globally
~ Proven track record in developing highly effective sales and executive presentations and collateral
~ Self-starter with excellent organizational skills who can drive projects from start to finish
~ Open to customer facing work travel
~ Experience with Salesforce, Marketo, Planhat, Influitive, Orbiit (or similar tools) a plus.

#LI-Remote
Discretionary Time Off Policy (Unlimited)
~ Stock Options
~ Annual Performance Bonus or Commissions
~ Dental Insurance
~ Flexible Spending Account (FSA)
~ Short Term and Long Term Disability Insurance
~ We want to provide an inclusive interview experience for all, including people with disabilities.