Associate Integrated, Organic Social - Canton, MA

Only for registered members Canton, MA, United States

1 month ago

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Job summary

The associate integrated organic social position at Baskin-Robbins involves managing daily execution of organic social media strategy across platforms, overseeing content calendar, collaborating with cross-functional teams to support campaigns, acting as key point of contact for social media agency, actively engaging with social community participating in real-time conversations trends monitoring competitive performance ensuring Baskin-Robbins remains leader in social.

Responsibilities

  • Manage day-to-day execution of Baskin-Robbins' organic social media strategy across all platforms ensuring alignment with brand priorities cultural moments.
  • Oversee content calendar including planning timing posting across channels.
  • Collaborate with cross-functional teams Category Management PR Digital to support integrated campaigns product launches seasonal programs.
  • Act as key point of contact for social media agency Manage day-to-day activities work agency develop curate engaging content.
  • < li > Actively engage with Baskin-Robbins Social Community Participating Real-Time Conversations Trends < br >< li > Support Social Listening Surprise Delight Opportunities Strengthen Brand Affinity < br >< li > Use Social Analytics Reporting Platforms Sprinklr Similar Social Listening Platform Experience Strongly Preferred Monitor Performance Produce Reports Provide Actionable Insights < br >< li > Optimize Content Engagement Tactics Based On Data Improve Reach Engagement Brand Impact < br >< li > Monitor Competitive Performance Ensure Baskin-Robbins Remains Leader In Social < br >< ul style =" list - style - type : none ">< LI STYLE = " display : inline-block ; margin-right : 10 px "> Assist With Organic Components Of Brand Campaigns Collaborations Retail Initiatives .< BR >
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