Director of Marketing and Communications - Griffin, United States - University of Georgia

    University of Georgia
    University of Georgia Griffin, United States

    1 month ago

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    Description


    Director of Marketing and Communications Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

    To apply for the position, please click the


    Director of Marketing and Communications Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

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    Please see Special Instructions for more details.


    Applicants must submit with the application 3 examples of communications you've produced or supervised, such as press releases, magazines, campaign briefs, media kits, social media posts (graphics + caption), newsletters and other relevant samples.

    Be prepared to explain goals, strategies, outcomes, and challenges for each one.

    Posting Details

    Posting Details

    Posting Number

    S12020P

    Working Title

    Director of Marketing and Communications

    Department

    Public Health-Devel & Pub Rel

    About the University of Georgia

    Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ).

    The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education.


    UGA
    is currently ranked among the top 20 public universities in U.S. News & World Report.

    The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton.


    UGA
    employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the


    UGA
    Health Sciences Campus in Athens.

    About the College/Unit/Department

    Founded in 2005, the College of Public Health is located on the University of Georgia's Health Sciences Campus. The College consists of four departments and three specialized institutes. The department is located in newly renovated facilities that house faculty, staff and students. The College of Public Health is actively engaged in community outreach activities.

    College/Unit/Department website

    Posting Type

    External

    Retirement Plan

    TRS or ORP

    Employment Type

    Employee

    Benefits Eligibility

    Benefits Eligible

    Full/Part time

    Full Time

    Work Schedule

    Additional Schedule Information

    Monday-Friday 8AM-5PM with occasional after hours.

    Advertised Salary

    Commensurate with Experience

    Posting Date

    05/01/2024

    Open until filled

    Yes

    Closing Date

    Proposed Starting Date

    06/01/2024

    Special Instructions to Applicants


    Applicants must submit with the application 3 examples of communications you've produced or supervised, such as press releases, magazines, campaign briefs, media kits, social media posts (graphics + caption), newsletters and other relevant samples.

    Be prepared to explain goals, strategies, outcomes, and challenges for each one.

    Location of Vacancy

    Athens Area

    EEO Policy Statement

    The University of Georgia is an Equal Opportunity/Affirmative Action employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.

    Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ).

    Position Information

    Classification Title

    Director. Subdivision/Unit AD


    FLSA
    Exempt


    FTE
    1.00

    Minimum Qualifications

    Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

    Preferred Qualifications


    • 5+ years of relevant professional experience.
    • Demonstrated experience in integrated marketing and brand management
    • Demonstrated leadership and team management experience
    • Superior communication and writing skills
    Position Summary

    This Director of Communications will develop and advance strategic communication efforts for the University of Georgia College of Public Health as well as supervise members of the


    CPH
    Communications Office .


    The Director reports directly to the dean and works in close coordination and cooperation with Dean's Office units, College leadership, faculty, staff, and students across the College and the University.

    The position supervises all college marketing and communications efforts to promote the College's mission and vision.

    The Director manages the planning, execution, and evaluation of all strategic communications, including editorial content, digital communications, and internal and external marketing campaigns, in alignment with the College and University strategic messaging and marketing strategies.

    The Director leads all branding and reputation management efforts to support the College's recruitment and reputational goals, ensuring consistent visual and messaging brand standards across the College, as well as providing guidance to the


    CPH
    community and external vendors.

    Knowledge, Skills, Abilities and/or Competencies

    Ability to implement and manage major communications strategy initiatives.
    Demonstrated knowledge of marketing and communication strategy, brand management, and crisis communications.
    Knowledge of digital and social media strategy.
    Ability to prioritize tasks and manage multiple projects simultaneously.
    Ability to adapt operations and strategy to situational changes.
    Ability to lead meetings and presentations with internal and external stakeholders.
    Superior interpersonal skills.
    Demonstrated experience leading and managing a team.
    Ability to meet deadlines and work under pressure.
    Strong written and verbal communication skills.
    Strong organization and planning skills.
    Knowledge of AP Style.
    Experience working with Adobe Creative Suite & Microsoft products.
    Physical Demands

    Sitting at desk for extended periods of time and use of repetitive actions during the entire work day.

    Is driving a responsibility of this position?

    No

    Is this a Position of Trust?

    Yes

    Does this position have operation, access, or control of financial resources?

    No

    Does this position require a P-Card?

    No

    Is having a P-Card an essential function of this position?

    No

    Does this position have direct interaction or care of children under the age of 18 or direct patient care?

    No

    Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)

    Yes

    Credit and P-Card policy

    Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the


    UGA
    Credit Background Check website

    .

    Background Investigation Policy


    Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check.

    You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the


    UGA
    Background Check website

    .

    Duties/Responsibilities

    Duties/Responsibilities

    Communication Strategy Development, Implementation, and Brand Management

    Develop annual College communications strategy and brand positioning, in coordination with the dean.
    Oversee the execution of external communication strategy, including editorial and digital marketing strategy.
    Develop and execute annual peer-to-peer marketing strategy.
    Support the development and execution of enrollment marketing strategy.
    Oversee and implement internal communication strategy.
    Collect, analyze and report data on strategy initiatives.
    Percentage of time

    25

    Duties/Responsibilities

    Leadership and Administration

    Supervise the Digital Communications Coordinator and additional team members, e.g. student assistants.
    Manage the daily administration of the


    CPH
    Communications Office; direct editorial and digital communications planning, oversee projects, and evaluate performance of communications team members.

    Serve as liaison to the Dean, College of Public Health administrative leaders, and faculty to ensure their communication needs are supported.

    Serve as liaison to


    UGA
    Division of Marketing & Communications.
    Plan and manage budget for Communications Office.
    Serve as primary point person for vendor relationships and contracts.
    Percentage of time

    15

    Duties/Responsibilities

    External Communications Management

    Oversee editorial content calendar to strategically promote stories and initiatives that promote the College.
    Oversee the production of annual magazine.
    Generate/pitch news, features, or multimedia stories that highlight college, faculty, and student accomplishments to share with key external audiences through the


    CPH
    News portal,


    UGA
    channels, social media, e-newsletters, and the annual magazine.
    Percentage of time

    35

    Duties/Responsibilities

    Internal Communications Management

    Oversee internal communications platforms, including website content and bi-monthly internal e-newsletter, Trending
    Manage, delegate, and/or consult on communications or marketing requests from College faculty, staff, and students.
    Regularly meet with College leadership to incorporate needs into communication strategy.
    Translate University-level strategies and changes to appropriate parties, e.g., approved brand and logo use for vendors.
    Percentage of time

    25

    Contact Information

    Recruitment Contact

    Contact Details

    For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

    Recruitment Contact Name

    Lauren Baggett

    Recruitment Contact Email

    Recruitment Contact Phone

    Posting Specific Questions

    Required fields are indicated with an asterisk (*).
    Applicant Documents

    Required Documents

    Resume/CV
    Cover Letter
    List of References with Contact Information
    Other Documents #1
    Optional Documents
    Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact University HR ).

    The University of Georgia is an Equal Opportunity/Affirmative Action employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.

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