Product Marketing Manager - Miami Lakes, United States - Net At Work

Description

About Net at Work:

Net at Work provides next-generation technology solutions and services that enable our clients to unleash the power of their businesses.

These solutions are customized to meet the demands of specific industries through the integration of best-of-breed applications.

With expertise in finance, accounting, operations, workforce management, and customer experience, Net at Work serves as a trusted advisor, helping small- and mid-sized businesses keep pace with the competition, win new customers, improve profitability, and thrive in the digital economy.

Having started with just two employees, Net at Work is now more than 300 employees strong, and we are still growing.

We are looking to expand our team with experienced professionals who share our core values and are problem solvers, promise keepers, collaborative integrators, inspiring coaches and driven intrapreneurs.

Position Overview:

This opportunity is a product marketing management (PMM) position for our global Acumatica business practice, one of the largest in the Acumatica partner community.

The successful candidate will bring a wealth of strategic product and business solutions Acumatica marketing expertise to create, execute upon and measure an effective go-to market strategy in support of the practice's growth objectives.

In this role, you will contribute to the growth and development of the organization by leading marketing efforts for Net at Work's Acumatica business unit.

Every day you will have the opportunity to use your skills to bring big ideas to life.

Strategy and inquisitive skills are valued as you will be identifying new opportunities to grow business in a rapidly changing market and evolving marketing landscape.

Job Responsibilities:
In this position, you will spearhead marketing efforts to:

Understand our Acumatica customer base, segmentation, addressable market, target industries, product, and service offerings, and define both product and vertically oriented go-to market strategies spanning cross-practice, cross-market initiatives to differentiate both Net at Work and its Acumatica practice.

Bring marketing strategies to life by creating campaign visions and integrated marketing plans in collaboration with business unit stakeholders.

Engage and collaborate with our in-house creative and marketing execution team and leverage agile principles in the successful creation and execution of marketing campaigns.

Oversee the development of channel activation plans, including buyer personas, a client targeting strategy and customer journey maps by persona that outline multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline.

Directly engage with practice leaders and other stakeholders on campaign planning and execution.

Incorporate corporate messaging, value propositions and content to develop practice-specific marketing assets and co-branded Acumatica content to propel conversion rates throughout the funnel.

Determine market segmentation and trends, buyer profiles and personas and purchase triggers to create compelling stories that feed into timely and results-driven campaign execution plans.

Lead market analysis (competitive, trends and white space opportunities) and make recommendations to business stakeholders.
Make recommendations on content strategy deployment including derivative content and channels.
Be accountable for helping achieve quality lead goals and achieve KPIs across end-to-end marketing activities for the business unit. Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments.

Segment and validate our target markets and define our ideal customer profile to successfully position our solutions as part of a Digital Operations Platform (DOP) offering.

Drive comprehensive competitive analysis, optimizing output for application across functional and sales teams.
Develop a clear understanding of market dynamics and solution features to accurately position them in marketing programs.

Develop and execute the go-to market strategy, including content creation and tactical campaigns, alongside demand generation and practice resources to impact marketing qualified lead generation goals.

Work with the events team to identify key conferences and events where Net at Work should sponsor and/or participate. Plan client round tables, webinar events, and proprietary networking events in support of business units.
Conceptualize and develop solution messaging and materials to best position our platform.

Work alongside sales enablement to deliver sales training and resources to increase mindshare and product adoption in support of revenue targets for the global sales organization.

Establish, track, and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipeline. Provide market insight into product direction.

Collaborate with marketing, sales enablement, direct sales, ISV marketing relations, professional services, communications, IT, and other internal and external stakeholders to properly align resources and maximize impact.

Establish marketing plans and bring a strong marketing point of view and revenue achievement recommendations for the Business Unit.

You will work within a high-performing marketing organization comprising product marketing, demand generation and alliance partnerships, reporting to the Director of Product Marketing.

Job Requirements:
Knowledge of the Acumatica application landscape or similar enterprise applications for the SMB market.

Quickly gain an understanding of Acumatica solutions landscape and its partner and channel community, competition, pricing, and Net at Work differentiators to feed into messaging, positioning, and the go-to-market strategy.

Skilled in gathering information from multiple data sources and collaborating with stakeholders to synthesize and deliver effective and timely campaigns.

Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders.

An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.

Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy.

Results-oriented with strong time management skills and capable of performing well in a fast-paced environment, act with a sense of urgency in executing plans, and highly organized to effectively manage multiple projects with tight deadlines.

Excellent written and verbal communication skills with a demonstrated ability to provide compelling external-facing materials.
Minimum of 4 years in developing strategic, integrated marketing plans and delivering execution of product marketing achievements in the tech industry
Background in marketing cloud-based services and solutions.
A proven record of crafting compelling positioning and thought leadership content.
Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks, battle cards, etc.)
Experience with project management tools to design and coordinate frequent and intricate campaigns.
Innovative, analytical, process- and detail-oriented.
Exceptional team player with proven ability to lead through influence.
Excellent written, verbal, and visual communication

Salary range:
$95,000-$120,000.

"Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or product specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws".

We provide competitive, affordable, and diverse benefit programs that support your total health – from healthy body to healthy mind.

These benefits support you and your family in all aspects of life:

Health and Welfare (Medical, Dental, Vision)
Accident, Critical Illness, and Hospital Indemnity
Employee Assistance Program (EAP)
Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Health Savings Accounts (with company contribution)
Retirement Planning (401k with matching contribution)
Legal Benefits
Identity Theft Protection
Pet Insurance
Wellness Program Offerings
Paid Time Off
EOE/Diversity & Inclusion Statement

Net at Work is dedicated to unleashing the power and potential of our employees and teams by creating a vibrant and inclusive workplace where each employee can be their best.

We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion.

We embrace and encourage equitable treatment of our employees and strive to create a work environment free of discrimination at all organizational levels and in all forms.

Net at Work recognizes the rights of all individuals to mutual respect and the acceptance of others without biases based on differences of any kind.

Net at Work is a proud equal opportunity employer.

We are committed to fair hiring practices and to creating a welcoming environment for all team members that is free of discrimination and harassment.

All employment decisions at Net at Work are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, gender, gender identity or expression, sexual orientation, national origin, veteran or disability status, or any other status protected by the laws or regulations in the locations where we operate.

#J-18808-Ljbffr