Marketing Manager, Brokerage Services - Indianapolis - Bradley Company

Description

Bradley Company is a team of experienced and talented commercial real estate professionals. We serve the brokerage, property management, and facility maintenance needs of commercial and multi-family clients. With a company history that began in 1978, we have more than 300 professionals serving Indiana, Michigan, and Ohio.
Bradley Company actively invests in our professionals and their growth.

We are guided by our core values:
entrepreneurial, collaborative, integrity, and champion. Our purpose is to build partnerships, improve communities and change lives.
Marketing Manager, Brokerage Services
Overview
This is an exciting opportunity to lead the marketing function for Bradley Company's Brokerage Services division.

As the Marketing Manager, Brokerage Services, you will bring strategy, creativity, and leadership together to elevate our brand, empower our brokers, and drive business results.

You'll lead a talented local brokerage services team, partner closely with brokerage leadership, and shape the campaigns, materials, and digital strategies that position our listings-and our brokers-at the forefront of the commercial real estate market.

If you love building high-impact marketing programs, enjoy mentoring and developing talent, and thrive in a fast-moving environment where your work directly supports revenue growth, this role is an opportunity to make a meaningful impact.

Location:
Indianapolis, IN

Work Schedule:
Monday - Friday (4 days in-office, 1 day remote)

Reports to:
Manager, Brokerage Operations & Support
Key Responsibilities

Team Leadership & People Development:

• Lead, coach, and mentor the Brokerage Services team in Indianapolis.
• Manage workflow, capacity, and performance to ensure high-quality output and service delivery.
• Conduct regular one-on-ones, feedback sessions, and performance reviews.
• Develop team capabilities through clear expectations, ongoing coaching, and opportunities for professional growth.
• Ensure team priorities are aligned with broader brokerage operations and organizational objectives.
• Manage relationships with external vendors or creative partners as needed to support team capacity and project delivery.

Strategic Marketing & Campaign Development:

• Develop and execute comprehensive marketing strategies for diverse property types including but not limited to retail, office, industrial, and mixed-use.
• Oversee creation and coordination of custom marketing materials for key listings and high-value opportunities.
• Build, manage, and analyze targeted email marketing campaigns using SharpLaunch and other systems.
• Maintain and optimize distribution lists, segmented outreach strategies, and automated drip campaigns.
• Provide brokers with timely insights from campaign engagement to support prospect follow-up and prioritization.
• Partner with marketing, research, and brokerage leadership to align marketing initiatives with business goals.
• Assist with planning and management of department budgets, cost estimates, and media buys (digital ads, listing enhancements, direct mail) when needed.

Creative Services, Brand Management & Digital Marketing:

• Create and refine a full range of marketing and business development materials-including property collateral, proposals, presentations, and custom client deliverables-using Adobe Creative Cloud and Buildout.
• Manage timelines for client-facing deliverables such as owner reports, tour books, and signage.
• Ensure all materials maintain brand consistency and the highest professional standards.
• Capture property photos to support listing and campaign needs.
• Lead digital property distribution across company website and listing platforms (LoopNet, CREXi, etc.).
• Manage property distribution, lead tracking, and content execution across listing platforms and social channels.
• Develop and execute social media content strategies to promote listings, transactions, and company visibility.
• Track leads generated from third-party platforms and coordinate responses with brokers.

Client Relations, Research Collaboration & Cross-Functional Support:

• Coordinate comprehensive property tour materials including flyers, floor plans, site matrices, maps, and itineraries.
• Support post-closing communication, client reviews, testimonials, and case study development.
• Collaborate with research teams on demographic analysis, mapping, and targeted lead generation.
• Maintain organized and accurate contact records across buyers, sellers, and prospects.
• Support internal engagement efforts and coordinate events with external partners.
• Participate in department, sales, and cross-functional strategy meetings to support alignment and communication.
• Partner with brokers to prepare tailored materials for client pitches, presentations, and major listing pursuits.
• Build strong, service-oriented relationships with brokers, ensuring timely communication, proactive support, and exceptional client service.

Performs other duties and responsibilities as assigned to support business needs and contribute to team success.
Qualifications
Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Previous experience in a marketing leadership or management role strongly preferred.
• Commercial real estate marketing experience highly preferred.
• Proven success managing and developing team members.
• Experience using CRE marketing platforms such as SharpLaunch, Buildout, LoopNet, CREXi, etc.
• Photography experience or willingness to learn.

Skills & Competencies

• Advanced proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Expertise in digital and email marketing, automation, segmentation, and analytics.
• Strong project management skills with the ability to manage multiple deadlines.
• Excellent written and verbal communication skills.
• Strong interpersonal and relationship-building abilities across all levels of the organization.
• Strategic, creative thinker with strong attention to detail.
• Proficiency in Microsoft Office Suite and CRM/marketing automation tools.
• Deep understanding of commercial real estate market dynamics and property types.

Why Join Our Team?
At Bradley Company, you'll join a team that values creativity, collaboration, and professional growth. We're committed to empowering our people with the tools, support, and autonomy they need to thrive.

In this role, you will make a direct impact on our brokerage team's success, shape our marketing presence in a competitive market, and help drive meaningful business outcomes.

If you're looking for a place where your expertise is valued and your ideas can shine, Bradley is the place to build your next chapter.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Please note, this list of essential functions is not exhaustive and may be supplemented as necessary.
Bradley Company is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.