- Create, maintain, and implement digital gaming campaigns with the CRM Manager and Team
- Complete data intake, including market research, territory management, and online marketing campaigns
- Measure, analyze, and report CRM performance metrics to help improve new strategies/campaigns to deliver a better guest experience online
- Create target selections and suppressions, configuration of marketing offers, setting up test groups, creating the campaigns to run on automated schedules, and defining simple and moderately complex queries
- Analyze company and competitive performance
- Create ad-hoc reports for Mohegan and its stakeholders
- Identify key trends and factors influencing customer behavior, like customer activity and loyalty
- Communicate and work closely with internal and external departments to understand the company's needs and to proactively seek solutions and make improvements
- Promote superior guest service by troubleshooting guest service issues and provide solutions to both Mohegan Sun and FanDuel customer service teams
- Work closely with Mohegan Corporate Compliance to ensure online policies and procedures are in alignment
- Perform other duties, as assigned
- Bachelors' Degree in Mathematics, Computer Science, Economics, or other related fields
- Two plus year's work experience in data management, data analysis or business analysis
- Intermediate knowledge of Microsoft Office, SQL programs, Power BI, and statistical programs (R or a comparable analytic tool)
- Familiarity with statistical data analysis in either academic or work environments
- Basic knowledge of HTML is a plus
- Excellent written and verbal communication skills
- Casino experience preferred, but not required
- Excellent editing and proofreading skills
- Excellent organizational and multi-tasking skills
- Mohegan Corporate office and departmental policies and procedures
- Appropriate regulations that pertain to Mohegan Information Systems
- Fast-paced office work environment
- Must be able to sit in front of a computer screen for extended periods of time
- Must be able to work various shifts and flexible hours with occasional travel required
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CRM Analyst - New London, United States - Mohegan
Description
JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIESIF YOU ARE AN EXISTING EMPLOYEE, PLEASE NAVIGATE TO THE INTERNAL JOB POSTING USING THIS LINK:
$9925/9925$
Primary Duties and Responsibilities includes but not limited to:
#Corporate
Work Shift:
Regular
Knock, knock. Hear that sound? That's opportunity