Sr. Product Marketing Manager - Seattle - RentSpree LLC

Description

About RentSpree
RentSpree is the nation's leading home rental software. Our award-winning product suite simplifies the entire rental journey-from applications and screening to payments and lease management. Our mission is to bring transparency, efficiency, and trust to agents, landlords, and renters alike.
With over 3 million users, partnerships with 300+ leading real estate companies and MLS platforms, and nine years of consistent growth, RentSpree is at the forefront of proptech innovation. Our award-winning solutions deliver automation and real-time insights that make renting faster, easier, and more secure for our customers.
RentSpree is a proud Forbes' Best Startup Employer and we were also ranked one of BuiltIn Seattle's Best Places to Work. As one of the fastest-growing property tech startups in the U.S., we're looking for talented problem-solvers to contribute meaningful impact as we scale.
Senior Product Marketing Manager - Seattle, WA (hybrid) - paid relocation available
The Growth and Marketing team is building the growth engine across the RentSpree experience - fueling our next stage of scale. We're data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents, landlords, and partners.
As our Sr. Product Marketing Manager, your north star is simple: make our Sales, Customer Success and Business Development teams wildly successful as they prioritize top partners and strategic accounts. You'll own product marketing across all RentSpree products and customer segments - shaping the narratives, positioning, and enablement that help us win, grow, and retain high-value users across the ecosystem.
You'll evolve our messaging in partnership with teams across RentSpree (research, design, leadership), then translate it into crisp enablement assets: pitch decks, talk tracks, battlecards, one-pagers, competitive briefs, case studies, and partner playbooks. You'll also lead GTM and launch strategy for new products and features - ensuring the entire company is aligned and ready.
This is a strategic + hands-on role. You'll partner with research to run customer and competitive insights, write a high volume of content yourself, and use AI-powered workflows and agentic systems to operate at 3× the traditional PMM output - scaling content, insights, and personalization without sacrificing quality.
Hybrid in Seattle, WA - three in-office collaboration days weekly plus occasional travel for offsites, partner meetings, and events.
What You'll Do

• Own product marketing across all products and audiences - shaping positioning, messaging, and narratives for agents, landlords, partners, and platform stakeholders.
• Make sales, customer success & BD successful - build the enablement engine (pitch decks, playbooks, talk tracks, objection handling, battlecards, competitive briefs, one-pagers, and case studies).
• Lead GTM for new products and features - segmentation, launch strategy, internal readiness, rollout, and post-launch optimization.
• Drive partner and channel enablement, especially for top integrated partners, MLSs, associations, and high-value sales opportunities.
• Conduct research and competitive intelligence (with research + design) to generate insights that shape positioning, GTM, and sales strategy.
• Collaborate deeply with Marketing and Product so product, site, messaging, and sales motions tell one coherent story and reinforce adoption.
• Use AI and agentic workflows to 3× your impact - scaling writing, synthesis, insight generation, asset creation, personalization, and competitive scanning.
• Measure and communicate impact across pipeline influence, partner adoption, win rates, engagement with enablement assets, and launch performance.

Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional tasks, projects and team support as needed.
Skills You Bring

• 6-10 years in product marketing (or similar roles) within B2B SaaS, marketplace, or B2B2C environments.
• Proven ability to enable sales teams with assets and programs that improve win rates, deal velocity, and partner performance.
• Experience owning positioning, messaging, and GTM across multiple products, customers, and segments.
• Strong writing and storytelling - able to craft narratives, decks, briefs, and case studies without a dedicated writer.
• Skilled at translating customer, market, and competitive insights into strategy, messaging, and enablement.
• Hands-on with AI and agentic workflows to scale writing, research synthesis, enablement, and experimentation.
• Effective collaborator across sales, customer success, BD, research, product, and marketing/growth, aligning teams around clear narratives and plans.
• Data-aware, outcome-driven - focused on pipeline influence, adoption, and revenue impact, not asset volume.

Qualities You Practice
These encompass our guiding principles and startup culture competencies:

• Take full ownership and accountability: Drives projects from idea to execution, with pride, urgency, and a "do what it takes" mentality.
• Collaborate with clarity, candor, and respect: Communicate openly and courageously, offer and receive feedback well, and build trust through transparency and reliable partnership.
• Strive for excellence while staying humble: Driven with a bias for action, hold a high bar, think critically, and continuously look to improve.
• Bring a versatile, proactive mindset: Adapt to evolving needs, anticipate challenges, take initiative, be resourceful, and embrace opportunities to achieve high quality results.
• Innovate and learn fast: Experiment, learn from failure, and seek opportunities to introduce new methods or diverse ways of achieving results.
• Engage in healthy debate and commit as a team: Contribute ideas, challenge constructively, and align quickly for decisive action.
• AI is a core skill: Equip yourself to use AI in your daily workflow, boosting productivity, accelerating RentSpree's growth, and building future-ready career skills in a world where AI literacy is essential.

Why Join Us? Our Award-Winning Benefits & Culture
As a fast-growing startup, our culture is built on collaboration, curiosity, and the drive to build something meaningful together. From most comprehensive benefits starting on day one to an environment built on trust, respect, and belonging, we make sure our team feels supported every step of the way. Here's what we offer:

• Compensation: $150k - 190k base
• Equity Options: Share in the value we're creating-your work makes a real impact.
• Team-First Culture: Join a group of talented, supportive teammates who inspire each other to do their best work and celebrate every win.
• Learning & Development: Ongoing support for your growth through resources, coaching, and career development opportunities.
• Health Coverage: Comprehensive employee + dependent medical, dental, and vision insurance, as well as HSA/FSA options. Plus, enjoy additional health perks like access to Headspace Care+, gym membership discounts, and much more - because your well-being matters, inside and out.
• Plan for your future: Life, disability, and Simple IRA retirement plan with company match to support your future.
• Flexible Vacation Policy: We trust you to take the time you need to rest and recharge.
• Holidays: Enjoy 12 holidays throughout the year, as a part of our commitment to honoring culture, history, and time to recharge.
• Events: We make time to connect and celebrate through reimbursable weekly team lunches, game nights, events, and more, both in-person and remotely.
• Recognition Programs: Team members can recognize their peers with Sprees, which are redeemable for gift cards and/or donations to an organization of your choice, or nominate a colleague for a S.P.R.E.E. Award to spotlight above-and-beyond contributions, which may be rewarded with a spot bonus. Our Work Anniversary Program also honors employee milestones with personalized tokens of appreciation
• Business Expense Allowance & Internet Reimbursement: Get the tools and support you need to do your best work.
• Parental Leave & Fertility Support: Inclusive benefits to support you and your family, wherever you are in life.
• Legal & tax benefits: We offer group legal benefits and tax support through RocketLawyer.
• Seattle HQ: If you'll be working from our Seattle office, you'll receive a company-sponsored Orca card to cover the cost of public transportation to and from the office

Ready to Build Something Big?
We're a team of talented, kind, and supportive people who take ownership, move with urgency, and strive for excellence. If you're ready to roll up your sleeves and take on exciting challenges, we'd love to hear from you, even if you don't meet every requirement
EEO Statement
RentSpree is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.