- North Olmsted / Cleveland, OH
- Maumee / Toledo, OH
- Deerfield / Chicago, IL
- Oak Creek / Milwaukee, IL
- Launch, manage, and scale SEM campaigns primarily across Google and Microsoft Bing Ads, with the potential to expand across other channels and tactics.
- Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.
- Set measurable goals that demonstrate expectations and ongoing improvement.
- Recommend best practices, identify expansion opportunities, and present to leadership.
- Prepare monthly and quarterly media performance reports to analyze category trends, measure media, and perform competitive benchmarking.
- Pace budgets, adjust bids, track KPIs, and optimize campaigns to hit internal goals and targets.
- Collaborate with internal media team to identify key learnings and opportunities; work together to develop full funnel campaigns to support product launches.
- Interact with multiple internal business units to align on product direction.
- Assist the Retail Media Manager with overall strategies, budget, and campaign management.
- Continuously optimize campaigns and implement new keywords, ad copy, bid strategies, etc. to keep accounts updated and test and learn.
- Meet with vendor partners regularly to identify areas for media improvements and stay up to date on latest best practices.
Associate Paid Search Manager - North Olmsted, United States - Fortune Brands Innovations
Description
Job Description
The Associate Paid Search Manager at Fortune Brands Innovations is responsible for managing and executing our holistic paid search strategy and activations across a portfolio of brands. This hands-on role will execute ad buying across a variety of digital platforms, as well as develop strategic roadmaps, test and learns, and media analyses. The ideal candidate will have 3-5 years of experience in advertising, media management, and/or media buying; and must have experience in paid search, with hands-on executional experience in planning and running large-scale search campaigns across Google, Bing, Amazon, and other search platforms.
This is a full-time Hybrid role and requires presence in the office (3 days per week, Tue-Wed-Thu, with the ability to work remotely Mondays and Fridays) in any of the following locations:
The successful candidate must live within commutable distance to any one of the locations listed above.
Responsibilities