- Google Ads, Bing, Microsoft Ads,
- SA360: Latest version
- Advanced PPT and Excel skills
- Bachelor's degree in Marketing, Business, or a related field
- 4+ years of experience in paid search campaign management
- Deeply versed in planning, buying, and optimizing in Search platforms.
- Working knowledge of latest version of SA 360 released in 2023
- Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager
- Strong analytical skills with an ability to derive actionable insights from data.
- Excellent communication skills, both verbal and written with an ability to make the complex simple
- Advanced Excel skills with ability to create pivot tables and perform v-lookups
- Ability to work in a fast-paced, dynamic environment.
- Organizational and time management skills
- Ability to work independently
- Pharma or healthcare experience is a plus
- Intermediate knowledge of MS Office (Word, Excel and PowerPoint)
Search Marketing Specialist - Los Angeles, United States - Digital People
Description
NO C2C
Paid Search Specialist
Freelance through end of year, must work during standard business hours
Remote with possible quarterly travel
Our global pharma client has an immediate need for a Paid Search Specialist to join their team on a contact basis, through the end of the year. In this role the Paid Search Specialist will oversee the paid search accounts managed by our agency partners. The roll will be a hands-on SEM professional, responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms. The ideal candidate will have a proven track-record showcasing their ability to successfully take ideas from inception to completion. In this role, you use your expertise to help our client and achieve their revenue goals and ROI of paid advertising.
Must Haves:
Responsibilities:
• Act as Paid Search subject matter expert by driving continued innovation and industry best practices for client's brands
• Monitor and analyze campaign performance, provide insights and strategic recommendations based on campaign results.
• Perform ongoing paid keyword discovery, expansion and provide optimization opportunities
• Monitor bid adjustments and optimal spend across different channels and keywords.
• Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tactics
• Build and maintain strong external relationships with agency partners, vendors and internal cross functional teams
• Stay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.
Requirement of Role: