- Developing Persona and Media consumption strategies. Be a critical part of the team that drives upfront marketing and campaign strategy work, including media planning and insight development.
- Leading integrated media programs for a segment of our clients and bringing a superior understanding of the full process, from strategy and buyer journey development to execution and measurement.
- Leading the development of strategic, integrated programs across digital, print, radio, television and/or out-of-home that address campaign objectives and deliver business results for clients.
- Evolving our Media process, partners and tools to deliver the best experience for the team and clients.
- Mentoring our team of media experts and collaborating with integrated teams to develop breakthrough ideas and programs for Integrated Media clients.
- Managing in-market campaigns to ensure performance, delivery and optimizations with superior results.
- Maintaining accountability for team management of program budgets, invoicing and billing reconciliation.
- Overseeing and managing paid social team member(s) to support them during their growth path, including strategy oversight, QA of campaigns and projects, and general feedback
- Spearheading and/or overseeing the setup, execution, optimizations and reporting for paid social campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest
- Lead the management of trading platforms/DSPs, e.g., TradeDesk
- Working knowledge of SEM and SEO for integration in holistic media plans
- Manage B2B clients with lead generation tactics as a main goal
- Oversee implementation of awareness tactics and content syndication
- Working knowledge of CRM platforms for lead integration
- Working knowledge of email workflows and best practices
- Participation in Matter Marketing Leadership Team
- Assisting and growing the Matter Paid Media practice
- Leading integrated media planning as part of the new business process - the glue that ties the marketing tactics together to meet the client's objectives.
- Proactively presenting new ideas, opportunities, and best practices to agency colleagues and clients.
- Helping Matter expand our Integrated Media skill set, including paid programs, targeted ABM strategies, programmatic and other paid opportunities to achieve clients' objectives.
- Developing and maintaining relationships with key partners in the media publishing and technology realms.
- Researching potential media partners, evaluating opportunities and presenting strategy to clients.
- Staying on the lookout for new tools to enhance team processes by auditing and evaluating vendors.
- Bachelor's degree or equivalent work experience
- 10+ years media strategy, planning and buying experience across digital/social/mobile, TV, radio, print and/or OOH
- Superior marketing strategy skill set with experience working on integrated agency teams.
- Superior client services skills
- Superior new business acumen
- Demonstrated experience driving cutting-edge, complex, integrated program design and implementation with demonstrable ROI
- Experience leading clients in both B2B and B2C environments
- Experience developing B2B media strategies with ABM expertise a strong plus
- Proven ability drafting Points of View, strategic plans and performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose
- Curiosity about the ever-changing media landscape, and desire to share latest industry trends and developments with the broader team
- Proven team builder with both client and cross-capability teams, clarifying roles and expectations
- Exceptional communication and negotiation skills (written & verbal)
- Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
- A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
- Competitive salaries, and lots of room for long-term growth and development
- Top notch health, dental, and vision plans
- Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
- Paid volunteer time through our Helping Hands program.
- Matter Wellness program, featuring extracurricular activities and interoffice competitions
- Employee referral program (get a $$ bonus for each referral we hire)
- Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.
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Director of Media - Newburyport, United States - Matter
Description
Director ofPaid MediaLocation: Boston MA, Newburyport MA, Denver CO
(Hybrid: In office Mon-Thurs, Remote - Fri)
Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.
As we've grown, we've maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients, and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone's unique story. We're proud of the many awards that we've garnered as a Top Place to Work and as a Top Agency in the US, but we're equally as proud of the many organizations that we've helped through our agency-wide volunteer initiative. If you're the kind of professional that takes their work seriously, but also doesn't take themselves too seriously, this could be the place to grow your career.
We are currently looking for a Director of Paid Media to join our digital marketing team. This role will a key leader and strategic resource for our clients. Our ideal candidate understands how to integrate paid media within the overall marketing mix to deliver against our clients' business goals. In addition, you should demonstrate an advanced understanding media mix modeling, target audience analysis, analytics, and optimization.
Media Strategy
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
