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Simpsonville

    Content & Social Media Supervisor - Simpsonville, United States - Jackson National Life

    Jackson National Life
    Jackson National Life Simpsonville, United States

    Found in: Lensa US 4 C2 - 3 days ago

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    Description

    Position Summary:


    The Content & Social Media Supervisor is responsible for leading and managing Jackson's Content & Social Media Department, while also providing social media content development and execution services to Jackson clients.

    They and their team bring our clients' brands to life on social media platforms through creative content development and tactical social media executions.

    The Content & Social Media Supervisor develops social media strategies to support the business objectives of our clients and directs the creation of content (visual and written) for social media.

    They are an expert on social media algorithms and platforms, and knows what content will resonate with followers.

    They know how to create written and visual content that is engaging but remains authentic to the brands we represent online.

    In addition to leading a team in this endeavor, the Content & Social Media Supervisor will be hands on for key agency clients, providing oversight and quality control of the team's output and engaging in executional tasks as needed, depending on team bandwidth and workload.


    General Purpose:
    Lead the social media team, provide social media strategies and content, deploy social media plans and tactics, and participate in broader Jackson initiatives

    .


    Essential Functions:
    Leadership

    Demonstrates confidence, authority, and level-headed decision-making as Jackson's leadership voice on social media

    Stays abreast of social media trends, and actively communicates and makes application of these trends within Jackson, within our clients' businesses and within new business opportunities

    Manages a team of social media professionals and fosters teamwork, respect and a constructive work environment

    Provides team leadership that rewards productivity, client performance/satisfaction and servant leadership

    Provides a model of project/team leadership (i.e. prepared, pro-active, thorough, accurate, fair, balanced and a willingness to do whatever is required)

    Creates a working environment that encourages and supports a positive mindset about the work as well as the clients and Jackson staff-members involved

    Ensures direct reports are following all procedures: financial, workflow/process, operational and client-related

    Social Media Content & Strategy

    Develops and executes social media plans, and ensures the team follows approved plan

    Develops strategies for and manages all project work that supports and ties to annual social media plans, along with overall brand positioning and key messaging

    Develops content to support social media executions, including written copy and visual imagery

    Minor editing/formatting of visual imagery and video content for social media

    Provides direction/shot lists to Creative Team, as needed, for large-scale creative content development (long form video, highly skilled graphic design work)

    Deploys content on social platforms, either natively or utilizing 3rd party tools

    Social media monitoring/listening

    Engagement with social media followers

    Creates and interprets analytics to support social media and content recommendations

    Oversees project management and day-to-day activities for all social media clients

    Engages clients for input and approval at key stages of plans, content calendars, copy, layouts, etc.

    Knowledge of Clients, Their Business and Industry

    Develops knowledge and actively seeks current information about clients' organizations, products, services, markets, consumers, industry trends and distribution networks

    Understands and effectively communications the clients' brand tone and personality through written and visual social media content and deployments

    Develops broad expertise and knowledge of our clients' industries

    Fiduciary Responsibilities

    Assumes and manages fiscal responsibility for client social media budgets

    Monitors social media job costs and grows overall profitability

    Works with Account Team to manage billing, forecasting and cancelled costs for social media clients

    Enters daily record of billable time in accounting software

    Assures that estimates are completed for all social media jobs

    Knowledge/Skills/Abilities


    Required:
    Bachelor's degree required, preferably in Marketing, Communications, Journalism, or other related field

    5 to 7 years of social media strategy and social media management experience, preferably in an agency environment

    Experience developing content for B2B and B2C audiences

    Experience managing social media for national or regional brands

    Knowledge and technical proficiency of social media platforms and capabilities

    Ability to capture and develop content via photography and videography

    Experience with social media metrics tracking and reporting

    Keen attention to detail, particularly when working with numbers, metrics, and analytics

    Strong writing skills

    Basic graphic design skills (specific to social media executions)

    Basic video editing skills (specific to social media executions)

    Ability to work efficiently under stress

    Willingness to be on-call outside of normal business hours as social media needs warrant

    Excellent, pro-active interpersonal and communication skills (written and verbal)

    Strong time management, organizational and critical thinking skills

    Ability to problem solve and think critically - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

    Able to follow direction and work with minimal supervision

    Ability to read and comprehend instruction and correspondence

    Ability to effectively present information in one-on-one and small group situations to clients and other associates of the organization

    Basic computer skills, including proficiency in MS Outlook, Word, Excel, and PowerPoint

    Proactive, resourceful, quick learner, multitasker, strong team player with a strong work ethic

    Commitment to Jackson company values:
    uncommon creativity, uncommon collaboration, and the golden rule

    Preferred:

    2-4 Years management experience

    5+ years agency experience

    Experience with Sprout Social, Meltwater and Klear social media tools

    Experience with national or large regional brands

    Motorsports, automotive and outdoor lifestyle industry experience


    Travel:
    Occasional, %


    Reporting to this Position:
    Social Media Strategist

    Content Manager

    #J-18808-Ljbffr

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