- Through monthly coaching calls and ad-hoc requests, support agents and their staff to plan marketing activities, answer marketing program and system questions, and provide up-to-date information on programs, initiatives, campaigns, and contests.
- Build relationships with your assigned agents, marketing peers and field leadership and collaborate on support of the agency force and achievement of company goals.
- Work with your assigned agents to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations for their local market.
- Serve as a valuable marketing resource in the field by providing feedback and ideas to Marketing Services leadership on programs, initiatives, opportunities, and agent marketing needs.
- Present and train on marketing topics and systems at the agency and state level.
- Have a college degree or equivalent plus at least one year of relevant experience required (marketing, sales, or insurance industry preferred).
- Be organized and able to multitask to effectively coordinate 80 agents in marketing support.
- Need to be a quick learner and tech-savvy to get up to speed on the many Marketing programs, tools, and systems available to agents.
- Have good communication, relationship building, and coaching skills in order to effectively work with agents and field leadership.
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Marketing Coach - Lincoln, United States - Farm Bureau Financial Services
Description
Marketing Coach
Do you have a passion for marketing? Are you outgoing and driven to help entrepreneurs become successful? If so, Farm Bureau just might have the perfect opportunity for you
Who We Are: At Farm Bureau Financial Services, our client/members can feel confident knowing their family, home, cars, and other property are protected. We value a culture where integrity, teamwork, passion, service, leadership, and accountability are at the heart of every decision we make and every action we take. We're proud of our more than 80-year commitment to protecting the livelihoods and futures of our client/members and creating an atmosphere where our employees thrive.
What You'll Do: In this role, you will support the marketing activities of agents, provide training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, agent websites, etc., provide ideas, guidance and support for local marketing activities and educate on best practices and guidelines. You'll be a resource to help agents drive new customer acquisition, cross-sell existing clients as well as strategies that enhance client retention.
What It Takes To Join Our Team:
What We Offer You: When you're on our team, you get more than a great paycheck. You'll hear about career development and educational opportunities. We offer an enhanced 401K with a match, low-cost health, dental, and vision benefits, and life and disability insurance options. We also offer paid time off, including holidays and volunteer time, and teams who know how to have fun. Add to that an onsite wellness facility with fitness classes and programs, a daycare center, a cafeteria, and for many positions, even consideration for a hybrid work arrangement. Farm the grass really IS greener
Work Authorization/Sponsorship: At this time, we are not considering candidates that need any type of immigration sponsorship now or in the future, such as additional or permanent work authorization. Applicants must be currently authorized to work in the United States on a full-time, permanent basis. We are not able to sponsor now or in the future, or take over sponsorship of, an employment visa or work authorization for this role. For example, we are not considering candidates with OPT status.
