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Enrollment Marketing Specialist - Rochester, United States - Rochester Institute of Technology
Description
Enrollment Marketing Specialist8639BR
Enrollment Management
Enrollment Marketing
Job Summary
Each year, the Enrollment Management division works to enroll approximately 5,000 new students and provides financial aid information and services to more than 13,000 students.
The Enrollment Marketing Specialist plays a pivotal role in the Enrollment Marketing team.This team employs creativity and technology to educate, inform, and engage prospective students, 3rd party influencers, and other stakeholders about the benefits and value of an RIT education.
Utilizing market research and data, the Enrollment Marketing Specialist is tasked with developing and refining strategies to effectively communicate information and drive toward achieving university enrollment goals and overall visibility.
This involves managing multiple communication flows and marketing campaigns for prospective students, providing support for enrollment marketing project management, and creating compelling content for various channels, including print, social, email, and web.
Job Responsibilities:
Develop and Execute Marketing Campaigns
Collaborate with the team to strategically plan, create, and distribute multi-channel recruitment and admissions campaigns for prospective students.
Utilize a variety of communication channels, including print, email, SMS, social media, and web, to convey comprehensive marketing messages, event invitations, follow-ups, and transaction reminders.
Incorporate insights from market research and data, ensuring that campaigns align with strategic enrollment efforts. Track engagement, providing progress reports and ideas for improvement. Coordinate communications for special or new enrollment initiatives.Engage Prospective Student Influencers
Create and distribute multi-channel campaigns aimed at key influencers, like parents, school counselors, feeder school faculty and staff, agents, and others.
Coordinate communications for special or new enrollment initiatives.Content Creation Create or update engaging and informative content that resonates with prospective students and families, utilizing traditional, new, and emerging technologies.
Research, write, and/or edit communications and implement strategies for multiple digital properties, including CRM email and portal projects, and third-party platforms.
Project Management, Collaboration & EvaluationManage production timelines and track engagement. Uses analytic tools to monitor and report the impact and effectiveness of communications outreach to prospective students and influencers.
Collaborate with colleagues within Enrollment Management, Marketing Communications & across campus to develop multimedia for campaign and recruitment - spanning email, web pages, social media, and collateral for on-campus and virtual visits.
Work closely with students, faculty, and staff to collect narratives and testimonials that showcase the RIT experience.Required Qualifications:
Education/Experience:
3 years+ related experience
Bachelor's degree
Skills:
Excellent written communication skills, including the ability to craft clear, concise, and engaging written content.
An understanding of user experience and the interconnection between various communication channels
Ability to work effectively under pressure in a fast-paced, changing environment and meet established goals.
Ability to manage multiple projects and meet deadlines.
Analytical skills to interpret and analyze data.
Creativity
In-depth knowledge marketing to high school and college-aged students as well as influencers
Knowledge of trends, best practices, and technology in content creation and marketing
Preferred Qualifications:
Experience using the customer relationship management (CRM) and application system, Technolutions Slate, or willingness to become proficient in Slate upon hiring.
Working knowledge of graphic design, photo and video editing software, preferably Adobe Creative Suite.
Department/College Description
Minimum Qualifications
Education/Experience:
3 years+ related experience
Bachelor's degree
Skills:
Excellent written communication skills, including the ability to craft clear, concise, and engaging written content.
An understanding of user experience and the interconnection between various communication channels
Ability to work effectively under pressure in a fast-paced, changing environment and meet established goals.
Ability to manage multiple projects and meet deadlines.
Analytical skills to interpret and analyze data.
Creativity
In-depth knowledge marketing to high school and college-aged students as well as influencers
Knowledge of trends, best practices, and technology in content creation and marketing
Professional Area:
Employment Category:
Fulltime
Staff Job Function:
Wage Band:
$ $76500
Hourly/Salary Minimum:
$45700
Hourly/Salary Maximum:
$76500
How to Apply
In order to be considered for this position, you must apply for it at:
. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
The direct link to this posting can be found here:
Additional Details
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities.
Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.
D. programs.A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering.
As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing.
Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world.RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium.
For more information, visitand
.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages.
These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs.
More on RITs Benefits, Health & Wellness program can be found at:RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
Hourly/Salary Minimum:
45700
Hourly/Salary Maximum:
76500
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