Director, Private Market Lead Generation - Boston, United States - Fidelity TalentSource LLC

Description

Job Description:

Are you a marketing enthusiast with experience in fueling new business growth through strategic lead generation initiatives? Have you crafted tailored pathways to guide leads from interest to conversion? \u00A0If yes, then bring your talents to this role and help us grow sales in our private market business.

The Role

As an individual contributor in the role of Director, Lead Generation Marketing, you will be responsible for strategizing, developing, and implementing lead generation marketing campaigns directly for top and mid acquisition funnel engagement via a variety of channels. We are seeking a hardworking, imaginative, curious, problem-solving marketer that looks forward to being a part of a team that is growing a new business.

To effectively build marketing lead generation programs that drive impact and contributes to business goals, you ll work with business partners and other collaborators on the team to craft the strategy, make recommendations, and implement programming.\u00A0 Some of the specific competencies we seek:

• Strategic Architect Crafting and implementing strategic lead generation and nurturing campaigns that delivered pre-qualified leads to the bottom line.
• Data-Driven Mindset Utilizing data and insights to uncover findings and fine-tuning programs for maximum impact.
• Entrepreneurial Spirited Embraces \u201Cnewness\u201D and excitement for the challenges that come along with building a business.
• Get-it-Done Doer Grit and determination to deliver, with the flexibility to adapt to changes along the way.
• Collaboration Agent Forging positive relationships and collaborations across the team, Stock Plan Services partners, and other business unit teams.

The Expertise and Skills You Bring

• 7+ years of successful experience in creating proven and results-driven demand generation campaigns; ideally with some of those years in a start-up and/or Saas market environment.
• Experience with growth strategy using all acquisition marketing channels including owned and operated channels, business development, social and events.
• Depth of experience of building and driving marketing strategies, and aptness to modify and adapt those strategies with the changing needs of the ecosystem.
• Strong analytical skills: taking data, information, and insights to advise approach.
• Hands on experience and general working knowledge of marketing tech stack tools such as Hubspot, SalesForce.
• Exceptional verbal and written skills, and strong presentation skills.
• High-degree of comfort with working in a highly matrixed and fast-paced, global company.
• Bachelor or equivalent degree with relevant major preferred.

The Team

Fidelity Private Shares is a leader in the equity management and administration ecosystem.\u00A0 We enable companies from start-ups to Fortune 500 to seamlessly run their equity programs and empower their workforce through Fidelity s comprehensive financial well-being offerings. Fidelity Stock Plan Services, the parent to our Fidelity Private Shares offering, has been a leader in servicing public companies for their equity administration needs for over two decades, but through a recent acquisition, we have expended our offering of outstanding services/solutions to serve private companies and their start-up ecosystem.

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients money.

Join Us

At Fidelity, you ll find endless opportunities to build a meaningful career that positively impacts peoples lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a

Glassdoor Employees Choice Award , we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don t need a finance background to succeed at Fidelity\u2014we offer a range of opportunities for learning so you can build the career you ve always imagined. Fidelitys working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation,

detailed in this document , and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at

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Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to

, or by calling , prompt 2, option 3.