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Senior Product Marketing Specialist - Northbrook, United States - UL
Description
Reporting to the Senior Manager, Product Marketing, the Senior Product Specialist-EHS leverages insights and competitive intelligence to develop and understand target buyers and markets.
Executes go-to-market strategies including crafting messaging that attracts and converts prospects and leads, creating sales materials to facilitate positive client experience and executing against launch plans that outline in detail how products are promoted and sold.
Executes global Product Marketing strategy.Tracks marketing investments and results for continuous improvement; collaborates with Product Marketing leads to understand competitive landscape and drive demand in line with business goals.
Executes client acquisition and retention strategies to drive business growth.Supports the market and trend research efforts to identify new opportunities and ensure products and messages are properly targeted. Gathers insights to influence business decision and shape Product Marketing strategy.
Works independently, with guidance in only the most complex situations, to craft compelling content to drive product awareness and purchase and ensure sales has the knowledge required to effectively sell product offerings.
Contributes to business success by performing other tasks as required.
#LI-Hybrid
#LI-KM1
Undergraduate degree required.
Generally four years or more of related experience or demonstrated competency
Solid written and oral communication
Demonstrated collaboration skills
Strong project planning and management
Strong analytical skills
Experience working with senior leaders
UL LLC has been and will continue to be an equal opportunity employer.
To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.
