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Senior Manager, Marketing Intelligence - Bethesda, United States - Marriott
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
Job NumberJob Category
Sales & Marketing
Schedule
Full-Time
Located Remotely?
N
Relocation?
N
Position Type
Management
JOB SUMMARY
*This is a hybrid only role, located in our Bethesda, MD HQ.
The
Senior Manager, Marketing Intelligence
supports the business priorities of Marriott's Marketing organization. This position is an
individual contributor
and part of a team of marketing analytics experts who are responsible for providing data driven insights and recommendations in support of Marriott's marketing strategies.
As a Marketing Intelligence Senior Manager, the role will contribute to a number of projects, initiatives or analyses within the Marketing realm, with a specific focus on digital marketing.
CANDIDATE PROFILE
Education and Experience Required
from an accredited university in Computer Science, Information Technology, Engineering, Operations Research, Business, Math or other quantitative discipline
, demonstrating progressive career growth and a pattern of exceptional performance
SQL
skills
and experience integrating large datasets from multiple systems and sources
Education and Experience Preferred
Python or R
, and visualizing outputs in
Tableau
is a strong plus
CORE WORK ACTIVITIES
Support Marketing Analytics
o Present analysis and reports (scheduled and ad hoc) on the effectiveness of these programs to marketing teams and senior management.
o Partner with marketing agencies and vendors to integrate additional external data sources and broaden analysis.o Construct test plans to quantify lift of marketing programs over a control.
o QA campaign reporting processes, analyses and data models. Ensure that tracking applications are working properly and data is accurate and consistent for analysis.
o Help monitor automated processes for delivering data to marketing systems, and assist internal and 3rd party technical teams to troubleshoot and resolve issues.
Delivering on the Needs of Key StakeholdersAdditional Responsibilities
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Bewhere you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.
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