AVP, Marketing - California, United States - Synchrony

Description

Job Description:

Role Summary/Purpose:

The AVP, Outdoor Marketing will lead development and execution of marketing strategies to drive sales growth and profitability for Outdoor industries. This role will manage client relationships at all levels of the organization and works closely with sales and OEM partners to drive loan and credit volume for Synchrony while meeting partner sales goals.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with business and client team to lead, develop, implement, and monitor dynamic annual marketing plans.
• Deliver Marketing programs and strategies through cross-functional matrixed organizational structure via multiple channels – OEM client partners, dealers, consumers.
• Establish and develop key relationships with partner and prospective organizations.
• Help develop strategic vision for power sports industry and develop partner specific and industry specific marketing strategies and initiatives across the entire product suite from secured installment to revolving financing solutions.
• Optimize marketing spend and pursue additional funds to meet growth goals.
• Identify industry segments to test and implement programs to grow these segments.
• Manage all aspects of the value proposition development, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
• Monitor & manage performance of all key credit and marketing metrics vs. plan for entire industry. Assist in the development of the Synchrony planning cycle.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree, or, in lieu of a degree, a high school diploma/GED and 9 years of marketing experience in the credit card or financial services industries
• Minimum of 5 years of marketing experience, preferably in credit card or financial services
• Minimum of 1 year of experience with direct marketing channels
• Ability to travel as needed ~ 30%

Desired Characteristics:

• Advanced degree (MS, MBA).
• Strong project management skills with the ability to flex to changing business needs and priorities
• Experience managing and leading client marketing programs
• Experience with digital & direct channels - mail, online, paid and earned media and mobile.
• Experience developing and delivering presentation decks.
• Outstanding communications, relationship building, influencing and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.

Grade/Level: 11

The salary range for this position is 90, ,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group: