Founding Content Lead - San Francisco - Harper Group

    Harper Group
    Harper Group San Francisco

    2 weeks ago

    Description
    The Problem
    36 million businesses in America need insurance-it's not optional. 77% are underinsured. 40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing.
    Over 90% of commercial insurance is still human-led. We're building the inverse: 90%+ AI-led, pushing toward the higher 90s. Not by patching legacy workflows-by building AI that makes humans more effective, improves the customer experience, and eliminates friction at every step.
    We're adding ~1,000 customers per month. We've grown 100x since last year. We're looking to do even more this year-and that's why we're hiring.
    Commercial insurance is a $100B+ market with zero consumer brand. We want to become the voice of small business in America.
    The Thesis
    Founder-led content is the highest-leverage motion-it compounds, it's defensible, and it filters for the exact candidates and customers who belong here. We have real operational receipts and stories worth telling. In 6-12 months, you'll have built a content engine that drives recruiting inbound, investor attention, and brand perception.
    The Role
    You'll build Harper's content engine from zero. Strategy, production, distribution-all of it. A builder role, not a manager role. A producer who can also be the talent.
    You work directly with founders. No committee. No approval chain. You create it, you ship it, you measure the outcome.
    What You'll Do
    • Own entire content strategy - Short-form, long-form, LinkedIn, X, YouTube, whatever's next
    • Produce content everywhere - Direct shoots, run recording blocks, get in the field with real business owners
    • Execute at every level - Record, edit, post, iterate; set up contractors as needed but never lose ability to ship solo
    • Measure what matters - Tie content to recruiting inbound, engagement, and eventually demand
    You Might Be a Fit If...
    • You've built content that actually performed-not just posted, but moved numbers
    • You can pick up a camera, record, edit, and post; you work fast without making things feel cheap
    • You know the creator ecosystem: platforms, tools, trends, algorithms
    • You have strong storytelling instincts and can make insurance interesting
    • You thrive in ambiguity and take full ownership
    Requirements
    • 3+ years in content production or creative ops (or equivalent body of work)
    • Portfolio showing range: short-form, long-form, ability to build an audience
    • Ability to shoot, edit, and ship content independently
    • Strong understanding of platform algorithms and distribution
    • Experience directing talent or managing founder-led content
    • Based in San Francisco or willing to relocate
    Nice to Have
    • Built content functions for startups or high-growth companies
    • Experience with B2B content that doesn't feel like B2B
    • Understanding of regulated categories (finance/insurance)
    • Produced long-form content (YouTube, documentary-style, podcasts)
    Compensation
    • Salary: $80,000-$110,000 + performance bonuses
    • Location: San Francisco, in-office
    Benefits
    • Health, dental, and vision insurance
    • Commuter benefits
    • Team meals and snacks
    The Process
    • Founder screen - Initial fit and alignment
    • Portfolio review - Walk us through your best work
    • Super day - See how you create in real time
    To Apply
    Send to
    • Your portfolio
    • A video telling us why you're the person to bring this to life

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