Sr. Work Place Events Manager-AMER Lead - San Jose - Crawford Group

Description

Crawford Group ) is seeking a Sr. Workplace Events Manager, AMER Lead to join our embedded event team supporting a global enterprise technology client. This role requires living in the Bay Area with the ability to come into the SF Office as business is needed. As a Crawford Group employee, you will be embedded with our client, serving as the AMER regional lead and team lead backup for the global Workplace Events program.
This role is accountable for AMER regional event delivery and team coordination, while providing continuity and escalation support for the global program. You will manage a team of event professionals across the Americas, deliver workplace events end-to-end-including tours, office gatherings, and innovation events-and ensure follow-the-sun coverage in partnership with the global Team Lead based in Sydney.
We are looking for a hands-on event leader with strengths in event execution, team coordination, and cross-timezone collaboration. This is a hybrid hands-on delivery and leadership role. The ideal candidate will come up to speed quickly and build strong trust with client stakeholders and the Crawford team.
About Crawford Group
We are revolutionizing how marketing gets done Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.
Responsibilities:
Regional Leadership & Program Support

• Serve as the AMER regional lead, accountable for event delivery across the Americas
• Provide backup leadership and escalation support when the global Team Lead (Sydney) is offline or unavailable
• Ensure follow-the-sun coverage and seamless handoffs between AMER and APAC/EMEA time zones
• Support strategic planning, workflow intake, prioritization, and resource allocation for AMER events
• Ensure consistent quality and brand standards across AMER event delivery
• Contribute to Monthly Program Reviews and Quarterly Business Reviews
• Support business continuity plans and incident response protocols

Team Leadership & Management

• Manage, mentor, and coordinate AMER-based event professionals, including dedicated and flex resources
• Coordinate with the global Team Lead (Sydney) for cross-time-zone coverage, continuity, and escalation support
• Assign AMER events based on capacity, expertise, and regional alignment; balance workload across concurrent programs
• Conduct regular team check-ins, performance management, and professional development planning
• Support hiring and onboarding of new AMER team members in partnership with the Team Lead and Sr. Account Director
• Lead training and development of AMER event staff on client brand, culture, processes, and event technology
• Foster cross-training and knowledge sharing to ensure business continuity

Client Relationship & Strategy

• Serve as a key contact for AMER-based client stakeholders, building trusted relationships at all levels
• Provide strategic oversight of the AMER event portfolio across in-person, hybrid, and virtual formats
• Contribute to events strategy and roadmap aligned with client priorities and objectives
• Drive event strategy and creative ideation, bringing industry relevance and knowledge
• Coordinate planning meetings with client Workplace teams across AMER
• Support QBRs, monthly check-ins, and reporting on budget adherence, SLAs, and KPIs

Program Governance & Operations

• Accountable for AMER program metrics, budgets, SLAs, KPIs, and quality standards
• Support workflow/ticketing systems for event requests, approvals, and tracking
• Identify gaps in processes and develop efficiencies
• Ensure all events and vendor activities comply with client legal, privacy, and security requirements
• Maintain and update event documentation, SOPs, playbooks, and knowledge base

Event Delivery (Hands-On)

• Drive events production schedules and production meetings with cross-organizational teams
• Actively manage VIP-level employee-facing events and liaise between internal partners and external vendors for flawless event execution
• Deliver in-person employee events including venue management, catering, AV/tech coordination, and on-site execution
• Manage hybrid and virtual event formats via Zoom Webinar (client's virtual event platform)
• Provide white glove experience, attention to detail, project management, and strong communications
• Oversee registration management via Swoogo (client's registration platform), attendee communications, and feedback collection
• Drive continuous improvement through post-event retrospectives and lessons learned integration

Financial Management

• Manage AMER event budgets and individual event budgets
• Track actual expenses against forecasts and ensure effective cost controls
• Manage sourcing venues and event vendors for contracts, invoices, and billing for approval and execution
• Manage all contracted external vendors from preproduction through onsite execution to post-event wrap-up
• Coordinate with Event Finance Specialist on pass-through expense management and reconciliation

Reporting & Continuous Improvement

• Track and report on SLAs, KPIs, and program performance metrics for AMER
• Gather feedback and event metrics such as attendance, estimated cost per person, and stakeholder satisfaction
• Deliver post-event reports within established timelines
• Conduct post-event debriefs, capture learnings, and drive continuous improvement

Requirements:

• Senior-level employee event strategy and program/project manager with 7+ years of experience
• Must be a people leader with 3+ years of team management experience
• Proven enterprise experience
• Demonstrated experience managing a diverse portfolio of in-person, hybrid, and virtual events at scale
• Experience with global enterprise employee-centered gatherings and events
• Strong budget management, vendor management, and negotiation, and financial accountability skills
• Excellent stakeholder management skills at senior/executive levels
• Experience working across time zones with geographically distributed teams
• Must be organized, detail-oriented, a self-starter, and proactive
• Ability to work in a fast-paced environment with a highly complex matrix
• Ability to drive to tight deadlines

Preferred Qualifications:

• Experience supporting highly produced enterprise workplace events
• Experience with Swoogo registration platform
• Experience managing virtual events via Zoom Webinar
• Familiarity with products (Jira, Confluence, Trello)
• Background in BPO or managed services delivery models

Work Environment & Expectations:

• US-based position
• Regular collaboration with global team across APAC and EMEA time zones
• Some early morning calls to coordinate with Sydney-based Team Lead
• Travel required for events across AMER region
• On-site presence required during major event execution periods

Location: Must reside in the Greater Bay Area with ability to report into SF Office
Duration: Full-time, ongoing engagement
Rate: $65-70/hour W-2 consultant of Crawford Group; benefits available (Our hourly ranges are determined based on skills, experience and location)
Committed to Diversity
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.