Manager, App Growth Media and App Store Marketing - New York, NY

Only for registered members New York, NY, United States

1 week ago

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Job summary

This is an important moment in the life of The New York Times.
A key pillar of our mission is to provide value to our readers at every step in their day..
You will oversee app growth initiatives,
including both App Store Optimization and digital paid media strategy aimed at driving installs of the Times apps.
You will ensure alignment and coordination across both teams.

Responsibilities

  • You design and implement optimization strategies across both the Apple App Store and Google Play Store for all New York Times mobile apps,
    with the goal of improving visibility and downloads.
  • Work with each app's dedicated product marketer to design ASO roadmaps.
  • Monitor ASO program health by measuring keyword performance,
    category rankings, listing conversion, and downloads.

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