Director of Business Development - St. Petersburg
14 hours ago
Job description
We are seeking an enthusiastic and driven professional to assist with External Business Development and Admissions support for our dynamic 52-bed skilled nursing community.
The ideal candidate will assist with the followingDevelop and implement strategic business development plans to increase facility admissions and presence.
Monitor market trends and provide insights to adapt strategies accordingly .
Assist in developing and maintaining relationships with referral sources and community partners .
Conduct and participate in outreach, community events and networking opportunities.
Support the admissions team to ensure a smooth and efficient admissions process and provide additional assistance as directed.
Serve as alternating weekend coverage for Admissions Director to address potential admissions.
Participate in business development meetings as well as required all communications as requested
The Director of Business Development is a part-time position, 20-30 hours per week, with rotating weekends.
Addington Place at College Harbor, an AgeWell Solvere Living managed community is a senior living campus (AL, IL, SNF) in beautiful Saint Petersburg, Florida.
Medical, Dental and Vision benefits
Company-paid Life Insurance and Voluntary Disability
Generous Paid Time Off (PTO) Plan and paid holidays
401(k) Retirement Savings Plan with company match
The Director of Business Development is responsible for achieving maximum occupancy and total revenue potential of assigned communities by leading all outreach efforts and generating qualified prospects from professional referral sources.
Responsible for outside marketing efforts to generate and increase professional referrals
Responsible for calling on and developing new business relationships with professional referral networks
Responsible for community outreach and education activities
Conducts sales calls with current and potential referral sources and establishes relationships which result in increasing referrals to the communities
Responsible for cultivating productive relationships with business resources to generate repeat referrals
Address civic organizations, businesses and service organizations representing the communities
Conducts presentations for potential referral sources
Promotes the communities in a positive manner and effectively communicates Solvere Living values to professionals, residents, families, visitors, and team members
Develops creative programs to identify and connect with key referral sources
Participates in communities' marketing education programs, communicates knowledge of their resources, and maintains a working knowledge of the competitors
Represent the face and brand of Solvere Living / communities in the local community
Assists with implementation of marketing plans to achieve occupancy goals, able to identify any barriers to success, including external market or product issues that impact the sales program
Regularly meets goals, including but not limited to time in outreach zone, also supporting on-site sales activity
Maintains and ensures all external and internal outreach activity is timely and accurately entered in Sherpa
Keeps up to date about relevant, operational and competitive updates of key competitor evaluations and price surveys semi-annually
Prepares and maintains accurate and timely records, analysis and studies as required
Collaborates with community team members regarding referrals, evaluations and marketing activities and events
Attends seminars and conferences to promote communities
Participates a minimum of 2 days at each community during reviews of prospects in the pipeline, i.e. Hot Board
Participates in sales meetings, including but not limited to semi-annual marketing meetings with Solvere
Participates a minimum of 2 days at each community's Stand-Up meeting providing updates to team members on referral updates, census, projected move-ins, tours, events, etc.
Participates in events on-site as well as off-siteFollows all emergency procedures
Understands all safety practices and procedures
Exhibits excellent customer service and public relations skills.
Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented
Displays patience, tact, enthusiasm and a cheerful disposition
Other duties as assigned
Qualifications
College degree preferred.
Two years sales and marketing experience in the senior industry or related experience.
Must demonstrate excellent verbal and written communication skills and have the ability to communicate in person, in writing, and on the telephone effectively.
Must be an effective presenter with both large and small groups.Excellent customer service and public relations skills.
Cheerful personality.
Keen desire to serve seniors.
Five years sales/marketing experience with a proven track record.
Previously senior living experience preferred.
Effective problem-solving skills.
Creative approach to goals and problems.
Experience working with seniors.
Demonstrates proficiency in Microsoft Office and other marketing-related software.
Physically able to bend and reach.
Physically able to push and pull and lift up to 40-50 pounds if necessary.
Physically able to stand for extended periods of time.
Spends at least 80% of time on travel to referral sources in market area.
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