Senior Brand Strategist - Chicago - New York Technology Partners

    New York Technology Partners
    New York Technology Partners Chicago

    11 hours ago

    Description

    What You'll Own

    • Own and define brand strategy, including positioning, value proposition, and category narrative.
    • Lead brand messaging and storytelling to ensure clarity around who we are, who we serve, and how we show up in the market.
    • Lead and facilitate market, customer, and competitive research, including structuring research initiatives when needed, to inform brand and go-to-market strategy and to challenge or validate existing thinking.
    • Partner cross-functionally with marketing, sales, product, and executive leadership to ensure brand strategy supports go-to-market goals and revenue efforts.
    • Play a key role in shaping go-to-market strategy for launches, expansions, and new brand initiatives.
    • Turn strategy into clear, usable frameworks that teams can execute against.
    • Ensure consistency and clarity across all brand touchpoints as the company scales.
    • Establish and evolve brand standards and strategic guidance over time.
    • Build and refine customer and buyer understanding to inform positioning and messaging.
    • Present strategic recommendations clearly and confidently to senior leadership.

    Who You Are

    Experience

    • 10+ years of experience in brand strategy, specifically in an in-house environment.
    • Experience shaping or evolving a brand through launch, scale, or significant change.
    • Experience working across B2B, B2C, or hybrid environments where brand and revenue are closely connected.
    • Proven experience partnering closely with executive leadership and cross-functional teams, including creative, marketing, sales, and product.

    Skills

    • Strong strategic mindset with the ability to turn insight into clear director and execution.
    • Experience leading and structuring market, customer, and competitive research.
    • Ability to translate complex ideas and executive direction into actionable plans.
    • Strong deck-building and presentation skills, with confidence presenting to senior leadership.
    • Excellent written and verbal communication skills, with a clear and confident point of view.

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