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    • Integrated Marketing Specialist, Sports - Boston - DraftKings

    DraftKings
    DraftKings Boston

    1 week ago

    Default job background
    Description

    Build Exceptional Sports and Entertainment Experiences

    We're trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

    You'll face some of the toughest but most rewarding challenges of your career. They're worth it.

    Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

    The Crown Is Yours DraftKings is looking for an Integrated Marketing Specialist to lead go-to-market strategies for our Sportsbook product.

    In this role, you'll shape high-impact campaigns for critical sporting moments at DraftKings, partnering cross-functionally to ensure a cohesive customer experience across the DraftKings ecosystem.

    From setting objectives to activating across all stages of the funnel, you'll drive campaigns that deepen customer engagement and exceed business goals.

    Job Responsibilities

    • Lead integrated marketing efforts for DraftKings Sportsbook by designing and executing full-funnel marketing campaigns across Growth, Product, Content, Media, Brand, Partnerships, Creative, and more.
    • Collaborate with internal team members to represent marketing needs and develop our marketing approach with an eye on effectiveness, scale, and efficiency.
    • Synthesize a wide range of data sources and internal metrics to develop cohesive storytelling narratives that inspire and empower cross-functional team members to effectively activate against company goals.
    • Spearhead development of marketing & creative briefs to influence creative positioning and advertising materials to direct internal creative teams and external agencies to bring designed marketing plans to life in various consumer-facing channels.
    • Develop OKRs for your dedicated lane of work and recommend KPI targets and measurement frameworks for performance tracking & optimizations.
    • Lead company-wide kickoff meetings and follow-ups to communicate project milestones, objectives, and toolkits for created marketing campaigns.
    • Assist in long-term development of DraftKings sports marketing team vision, identifying growth opportunities and innovation within existing workflows.

    Requirements

    • A Bachelor's Degree in Marketing, Communications, Business, or a related field.
    • A minimum of 5+ years of experience in brand, product, or integrated marketing with a customer-facing tech or entertainment company.
    • A strong grasp of full-funnel marketing, from strategic planning through execution and optimization.
    • A data-informed mindset with the ability to turn insights into action.
    • Excellent communication and presentation skills with a collaborative, cross-functional approach.
    • A proactive, solutions-oriented attitude with a passion for sports and consumer behavior.
    • A deep curiosity towards consumer behavior and desire to put them at the forefront of key decisions.

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