Digital Marketing Manager - Lakewood, United States - BrieBug

Description

This is a remote position but candidates must live and be legally authorized to work within the United States without employer sponsorship.

No H1, recruiters, or live outside of the United States.
Why Briebug?

Here at Briebug, our core purpose is to create better lives for our people, which we do through our five core values.

Continual Growth, Do the Right Thing, Team Player, Enjoy the Ride and One Community.

Our Core Values help guide our daily behavior, enable us to make our decisions independently, and create a foundation of trust in one another.

People who identify with and live out these Core Values will thrive at Briebug.

Briebug's high-performance team augmentation delivery model brings enterprises the right experts at the right time in their projects, accelerating the time to market and deliver mission-critical applications.

REMOTE POSITION

The awesome things you would do:
Hands-on work to plan, implement, and execute the overall marketing strategy for the organization
Develop new strategies to drive leads and acquire customers
Manage efficient growth, measure performance across KPIs, and use analytics to measure results continuously.
Build, strengthen, and leverage media relationships to achieve notable media placements and drive increased organization coverage.
Optimize performance across all channels, driving efficient growth. Measure the impact of media investments and communications driving performance against growth goals.

Day-to-day management: Create media plans, build in platforms, test, manage, and optimize paid media campaigns to drive profitable growth across multiple platforms, including Google Ads, LinkedIn, Bing, and Facebook Ads Manager.

Partners with Marketing Analytics on planning, forecasting, and spending/efficiency targets.
Implements and continually tests new creative messaging, landing pages, campaigns, and tools.
Own and develop strong relationships with our digital marketing vendors, Google, LinkedIn, and others, along with key internal stakeholders. Collaborate with them to brainstorm, strategize, and optimize across campaigns.
Take ownership of the budget tracking process across all advertising platforms.
Stays up to date with industry trends, best practices, and emerging technologies in the paid media space and provides recommendations for incorporating new strategies and tactics into our campaigns

Email Campaigns:
Strategize and manage effective email marketing campaigns to boost engagement and sales.

Market Research:
Direct market and client research initiatives to stay ahead of industry trends and customer preferences.

Social Media Strategy:
Formulate and oversee the execution of our social media strategy, maximizing brand engagement and reach.
Must Haves

An Associate's degree in Marketing, Communications, or a related field is required; a bachelor's degree in a related field is preferred.

5+ years of marketing-related work experience is required.
Proven track record of planning, developing, implementing, and executing marketing strategies. Must have experience developing strategies, not just executing someone else's.
Must be proactive, self-driven, organized, detail-oriented, and enthusiastic about innovation.
Google Analytics and Google Suite experience
Excellent writing and communication skills
Strong time and project management skills and the ability to work in a deadline-driven environment are essential.
Ability to work independently and in a fast-paced environment.
Experienced managing multiple marketing campaigns, both digital and offline.
2+ years of Marketing experience in information technology
2+ years of experience developing and executing multichannel marketing content and campaigns supporting selling and upselling activities
Experience with graphic design and basic video editing skills
Bonus Points

MBA
Marketing experience in Software sales, software development, and/or SAAS
Medical
Vision
401k
Open PTO

Please note that during the application and interview process, we may ask you to take a series of assessments that will better help us understand your potential as a great fit, and if you are hired, how we can best set you up for success.

Are you legally authorized to work within the United States without employer sponsorship or transfer of employer sponsorship?
Do you live in the United States?
During the technical interview, you must bring a marketing plan you have developed end to end. Is this something you have and are prepared to walk through during the interview?
How many years of experience do you have planning and developing marketing strategies?
How many years of marketing experience do you have in information technology?
How many years of experience do you have developing and executing multichannel marketing content and campaigns supporting selling and upselling activities?
How many years of experience do you have with graphic design and video editing?
Do you have an Associate's degree in Marketing, Communications, or a related field? Or a bachelor's degree in a related field?

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