- Leverages metrics and research where appropriate to define and track performance against goals mapped to business objectives and target audiences, adjusting as new data appears.
- Mining data sets and conducting/compiling research to understand channel-specific user behaviors, consumer insights, mindsets and attitudes about target audiences, brands and competitors will be a daily activity.
- Contributes to and supports marketing and communication plans, channels strategy for integrated campaigns, creative briefs, presentations and reports.
- Develops and manages budgets to support marketing plans.
- Plans and buys digital advertising space to reach targeted audiences.
- Leverages external vendors and contracts talent as necessary to accomplish goals.
- Provides guidance, training and hands-on support to execute digital marketing strategies.
- Ensures all practices are compliant with applicable laws, regulations and institutional policies.
- Provides strategic guidance on digital marketing best practices and develops and leads training sessions on analytics tools and data analysis techniques.
- Identifies tools for tracking, analysis, and multi-channel campaign management.
- Develops decision tree-supported multi-touch campaigns.
- Establishes data structures and tools for effective digital marketing.
- Calculates return on ad spend.
- Integrates practices and data with existing CRM.
- Contributes to a transparent and equitable organizational culture where ethical policies and practices are understood and lived out by all staff.
- Get excited about the prospect of joining a team that is making a difference in people's lives every day.
- Have a passion for workplace diversity and inclusion.
- Have high standards for your work and are proud to contribute to a mission-driven organization.
- Degree in marketing, digital technologies or relevant academic discipline and a minimum of ten years of relevant work experience.
- Knowledgeable about digital marketing trends and practices.
- Proven work experience directing digital marketing campaigns.
- Experience designing and implementing campaigns using social media, email marketing, digital advertising, sponsored posts, retargeting and other practices.
- Expertise with marketing automation tools and automated marketing journey mapping.
- Hands-on experience with SEO/SEM, Google Analytics and CRM software.
- Familiarity with web design.
- Excellent analytical and project management skills.
- Strong project management and communication (written and verbal) skills.
- Strong understanding of customer-centricity and experience in assessing and developing/updating customer journeys.
- Solid second/third-party research skills is ideal.
- Adept at synthesizing varying sources (analytics, segmentation/audience demographics, industry reports, etc.) to identify and articulate trends, business/marketing opportunities, etc.
- Commitment to the mission and values of University Advancement and a commitment to equity, particularly racial equity, with a willingness to proactively learn about it and integrate it into all aspects of the work.
- Respect for the dignity and abilities of all people.
- Responsible for own work only.
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Director, Donor Events, University Advancement
3 weeks ago
InsideHigherEd Winston-Salem, United States Executive Administration Jobs ,Application Instructions: · External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page. · Please add your cover letterand any other documents ...
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InsideHigherEd Winston-Salem, United States Administrative Jobs , Executive Administration Jobs ,Application Instructions: · External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page. · Please add your cover letter and any other documents ...
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Wake Forest University Winston Salem, United States Full timeJob Description Summary · Authentic and transparent engagement and collaboration from all · groups and individuals is at the foundation of University · Advancement at Wake Forest University. We aspire to be an exemplar · for belonging and inclusion where personal and team achieve ...
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Thoracic Surgeon
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AMN Healthcare WINSTON SALEM, United StatesJob Description & Requirements · Thoracic Surgeon · StartDate: ASAP · The Wake Forest University School of Medicine, Department of Cardiothoracic Surgery, seeks a General Thoracic Surgeon to join their faculty in beautiful Central North Carolina. This is an ideal time to be part ...
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Reproductive Endocrinology and Infertility
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AMN Healthcare, Inc. Winston Salem, United States Full timeJob Description & Requirements · Reproductive Endocrinology and Infertility (REI) Physician · StartDate: ASAP Pay Rate: $ $ · The Department of Obstetrics & Gynecology at the prestigious Wake Forest School of Medicine is seeking a Reproductive Endocrinology and Infertility (REI) ...
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Thoracic Surgeon
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HealthEcareers - Client Winston-Salem, United StatesJob Description & Requirements · Thoracic Surgeon · StartDate: ASAP Pay Rate: $ $ · The Wake Forest University School of Medicine, Department of Cardiothoracic Surgery, seeks a General Thoracic Surgeon to join their faculty in beautiful Central North Carolina. This is an ideal t ...
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Atrium Health Wake Forest Baptist Winston Salem, United StatesThe Department of Ophthalmology at Atrium Health Wake Forest Baptist, the clinical partner of Wake Forest University School of Medicine is currently seeking a board certified or board eligible Glaucoma Ophthalmologist to join our esteemed department. · About the Opportunity: · Ac ...
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Atrium Health Wake Forest Baptist Winston Salem, United StatesThe department of Dermatology at Atrium Health Wake Forest Baptist is seeking an accomplished & dedicated Academic Faculty Physician to join the team. Responsibilities: Clinical Efforts: The position offers clinical involvement in various areas including General Dermatology, Mohs ...
Executive Director of Digital Marketing, University Advancement - Winston-Salem, United States - InsideHigherEd
Description
Application Instructions:
External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.
Please add your cover letterand any other documents required for the position to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your cover letter and supporting documents. The My Experience page is the only opportunity to add your cover letter and supporting document attachments. You will not be able to modify your application after you submit it.
Current Employees: Apply from your existing Workday account. Do not apply from the website. Log in to Workday. Click on the Jobs Hub and select Browse Jobs. Locate the position and click Apply. Update your Education and Job History.
** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.Job Description SummaryAuthentic and transparent engagement and collaboration from all groups and individuals is at the foundation of University Advancement at Wake Forest University. We aspire to be an exemplar for belonging and inclusion where personal and team achievements are realized and celebrated. University Advancement approaches each moment with sincere gratitude, deep and abiding respect, unwavering optimism, profound humbleness, and an eye to learn something new. Our yesterday has shaped us, our today molds us, and together, our tomorrow at University Advancement and Wake Forest University creates an opportunity for aspirations and inspiration for all generations.Summary: The Executive Director of Digital Marketing will implement Wake Forest University's digital marketing strategy to advance strategic priorities, which include but are not limited to strengthening the institutional brand and academic reputation, attaining enrollment and business goals, and growing stakeholder engagement and philanthropic support. The Executive Director of Digital Marketing will use deep knowledge and expertise with digital tools, platforms and practices (including SEO, SEM, email marketing, and social media) to target and mobilize stakeholder groups and evaluate the effectiveness of marketing efforts.
The ideal candidate is passionate about what is possible in a digital environment, has an innate curiosity about consumer behavior, and is eager to educate others to build internal capacity for digital marketing. The Executive Director of Digital Marketing will help answer the question, "How do we get from here to there?" and inspire creative and strategic thinking in others. This person also must be able to understand and explain campaign performance and propose changes in strategy as a result. The desire to both do the work must be complemented by the ability to collaborate.
*Applications for this position will be accepted through May 12, 2024 @11:59 PM, EST.Job Description
. Essential Functions:
Required Education, Knowledge, Skills, and Abilities:
Accountabilities:
Physical Requirements and Environmental Conditions:
Sedentary work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned. No adverse environmental conditions expected.
Note: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.
To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.
Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply.
Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.
Additional Job DescriptionIn University Advancement, we believe in equity, not just equality. We understand that in order to develop a fully engaged constituency; individuals must receive equitable treatment instead of equal treatment. Establishing equality means treating everyone the same. Equity necessitates transforming our community to meet the needs, interests and cultural norms of our University Advancement staff.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet all requirements listed in the job description. In University Advancement at Wake Forest University, we are dedicated to building a diverse, inclusive and authentic workplace. If this role appeals to you, but your past experience doesn't align perfectly with every qualification on the job description, we encourage you to apply. You may be just the right candidate for this or other roles.
Time Type RequirementFull timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.
